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Business Development/Marketer for Nursing Home

4 months ago

Philadelphia, United States Aventura Health Group Full time

Aventura Health Group's core value is "Proud to Care." Operated by members who have had that attitude for multiple generations, as children and grandchildren of nursing home operators, Aventura's main focus is to provide a home away from home for residents and staff alike. We are seeking the perfect candidate that will be proud to market and share the message and values.

We are proud to Offer:

  • Competitive Salary
  • Comprehensive Healthcare Benefits
  • 401k Retirement Plan
  • Paid Time Off
  • Opportunities to advance and grow your career
  • And More
The purpose of the Marketer/Business Development position is to develop, coordinate, and implement a marketing plan with clear objectives based on the facility's strengths and meet and exceed the monthly goals of increasing facility census with appropriate ratio mix of Medicare, Medicaid, managed care and private payer in accordance with current federal, state and local guidelines that govern the facility and as directed by management and/or the Administrator.

The Marketer will work cooperatively with the facility multidisciplinary team to determine if potential patients meet facility acuity and financial requirements. They will be committed to always doing the right thing.

ESSENTIAL DUTIES AND RESPONSIBILITIES
  • Collaborating with the Administrator to ensure census goals
  • Submitting a weekly calendar of scheduled marketing appointments to the Administrator
  • Making daily contact with acute care case managers, social workers, discharge planners and physicians
  • Managing patient family relationships and meeting with them upon admissions to ensure the completion of facility required admission paperwork
  • Assessing potential patients in the local hospitals and answering their questions about the facility
  • Maintaining a database of physician and case manager contacts and profiles
  • Participating in local community events to promote visibility and increase facility's census
  • Following operational budget
  • Attending stand-up meetings every day
  • Overseeing inquiries from physicians, hospital discharge planners, etc. and respond to all referrals within 15 minutes of receipt
  • For PDPM compliance, ensuring all new admissions to the facility have proper documentation discharge summary, therapy notes, nursing notes, and medication list
  • Keeping updated with Medicare/Medicaid regulations governing admission and discharge requirements
  • Reporting any occupational exposures to blood, body fluids, or other hazardous materials to a supervisor immediately
  • Protecting each patients/residents file and data with confidentially per HIPAA standards
Every effort has been made to identify the essential functions of this position. However, it in no way states or implies these are the only duties you will be required to perform as directed by management. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or is an essential function of the position.

REQUIREMENTS

Education / Licensure
  • Bachelor's degree in Business or Marketing preferred
Qualifications/ Experience
  • Minimum of 2 - 5 years of sales/marketing/admissions experience in skilled nursing facilities
  • Persuasive ability communicating in English both verbal and written
  • Charismatic at delivering marketing presentations to individuals or groups
  • Ability to work knowledgeable with acute case managers, social workers and physicians
  • Proficient in Microsoft Office (Word, Excel, PowerPoint and Outlook)
  • Must be accurate with details regarding residents medical records
Working Conditions
  • Driving several times a week to various marketing appointments at physician's offices, hospitals, etc.
  • Works in office areas as well as throughout the facility
  • May encounter frequent interruptions
  • May be involved with residents, personnel, visitors, government agencies/personnel, etc., under all conditions and circumstances
  • May be requested to work beyond normal working hours at times
  • Is subject to call-back during emergency conditions (e.g., severe weather, evacuation, post-disaster, etc.)
  • May be necessary to assist in the evacuation of residents during emergency situations