Business Development and Marketing Specialist for Nursing Homes

3 weeks ago


Philadelphia, Pennsylvania, United States Aventura Health Group Full time
About Aventura Health Group

Aventura Health Group is a proud provider of high-quality care and services to our residents and staff. Our core value is "Proud to Care," and we strive to create a home away from home for everyone who walks through our doors.

Job Summary

We are seeking a skilled and charismatic Business Development and Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive marketing plan to increase facility census and meet monthly goals.

Key Responsibilities
  • Collaborate with the Administrator to ensure census goals are met
  • Submit a weekly calendar of scheduled marketing appointments to the Administrator
  • Maintain a database of physician and case manager contacts and profiles
  • Participate in local community events to promote visibility and increase facility's census
  • Follow operational budget and attend stand-up meetings daily
  • Oversee inquiries from physicians, hospital discharge planners, and respond to all referrals within 15 minutes of receipt
  • Ensure all new admissions have proper documentation, including discharge summary, therapy notes, nursing notes, and medication list
  • Keep updated with Medicare/Medicaid regulations governing admission and discharge requirements
  • Protect patient/resident files and data with confidentiality per HIPAA standards
Requirements
  • Bachelor's degree in Business or Marketing preferred
  • Minimum of 2-5 years of sales/marketing/admissions experience in skilled nursing facilities
  • Persuasive ability communicating in English, both verbal and written
  • Charismatic at delivering marketing presentations to individuals or groups
  • Ability to work knowledgeably with acute case managers, social workers, and physicians
  • Proficient in Microsoft Office (Word, Excel, PowerPoint, and Outlook)
Working Conditions

This position requires frequent driving to various marketing appointments, working in office areas, and throughout the facility. You may encounter frequent interruptions and be involved with residents, personnel, visitors, government agencies/personnel, etc., under all conditions and circumstances.



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