Director of Sales

2 weeks ago

Lexington, United States HW Management, Inc. Full time
Job DescriptionJob Description

Hotel Director of Sales

 

POSITION SUMMARY

H&W Management is seeking a dynamic Director of Sales to drive revenue growth and enhance market presence for Candlewood Suites and Tru by Hilton. In this pivotal role, you will plan and implement both short- and long-term sales, marketing, and product development strategies aimed at capturing existing and new market segments. Your primary goal will be to maximize revenues by developing innovative programs that increase hotel occupancy and optimize the use of accommodation, meeting, and leisure facilities.

The ideal candidate will have a deep understanding of the factors influencing the hotel industry and the ability to gain insight into customer needs and attitudes. You will be responsible for coordinating marketing and promotional activities to meet customer demands and ensure high satisfaction levels. Close collaboration with hotel staff is essential to guarantee that guests have exceptional experiences.

Experience with extended stay segments will be highly beneficial, as it will enable you to effectively tailor strategies and programs to meet the unique needs of long-term guests. Strong strategic vision, analytical skills, and hands-on management abilities are crucial for achieving success and delivering outstanding results.

 

RESPONSIBILITIES

 

  • Develop and implement strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.
  • Direct sales forecasting activities and sets performance goals accordingly.
  • Manages and develops relationships with key internal and external stakeholders.
  • Meet with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.
  • Identify new markets and business opportunities and increase sales.
  • Conduct daily sales calls and arrange site inspection trips to hotels by corporate clients.
  • Provide timely responses to develop professional long-term business relationships.
  • Provide the highest quality of service to the customer at all times.
  • Participate in sales calls with members of sales team to acquire new business and/or close on business.
  • Support hotel service and relationship strategy, driving customer loyalty by delivering service excellence throughout each customer experience.
  • Work closely with the Hotel General Manager to ensure proposed rate negotiations meet the financial needs of the hotels.
  • Build and strengthen relationships with existing and new customers to enable future bookings.
  • Develops relationships within community to strengthen and expand customer base for sales opportunities.
  • Plan advertising and promotional activities, including: print, online, electronic media, and direct mail.
  • Develop and manage sales/marketing operating budget.
  • Establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events.
  • Prepare periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.
  • Review and analyze sales performances against programs, quotes and plans to determine effectiveness.
  • Direct product research and development.
  • Attend all department and hotel meetings as necessary.
  • Perform all other job-related duties on an as-needed basis.

 

EDUCATION AND BACKGROUND REQUIREMENTS

 

High school diploma required

Previous hospitality experience required

Previous sales experience required

Previous customer service experience required

 

QUALIFICATIONS REQUIRED

 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

SKILLS REQUIRED

 

Excellent oral and written communication skills.

Ability to persuade and/or negotiate effectively.

Proficient with Microsoft Office Suite and hospitality industry software.

Ability to solve problems and think critically.

Ability to convey information effectively.

Ability to give full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

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