Director of Sales

4 days ago

Lexington, Kentucky, United States HW Management, Inc. Full time
Job Description

Hotel Director of Sales

Job Summary

H&W Management, Inc. is seeking a highly skilled Director of Sales to drive revenue growth and enhance market presence for Candlewood Suites and Tru by Hilton. In this pivotal role, you will plan and implement both short- and long-term sales, marketing, and product development strategies aimed at capturing existing and new market segments.

Key Responsibilities

  • Develop and implement strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.
  • Direct sales forecasting activities and sets performance goals accordingly.
  • Manage and develop relationships with key internal and external stakeholders.
  • Meet with key clients, assisting sales representatives with maintaining relationships and negotiating and closing deals.
  • Identify new markets and business opportunities and increase sales.
  • Conduct daily sales calls and arrange site inspection trips to hotels by corporate clients.
  • Provide timely responses to develop professional long-term business relationships.
  • Provide the highest quality of service to the customer at all times.
  • Participate in sales calls with members of the sales team to acquire new business and/or close on business.
  • Support hotel service and relationship strategy, driving customer loyalty by delivering service excellence throughout each customer experience.
  • Work closely with the Hotel General Manager to ensure proposed rate negotiations meet the financial needs of the hotels.
  • Build and strengthen relationships with existing and new customers to enable future bookings.
  • Develop relationships within the community to strengthen and expand the customer base for sales opportunities.
  • Plan advertising and promotional activities, including: print, online, electronic media, and direct mail.
  • Develop and manage sales/marketing operating budget.
  • Establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events.
  • Prepare periodic sales reports showing sales volume, potential sales, and areas of proposed client base expansion.
  • Review and analyze sales performances against programs, quotes, and plans to determine effectiveness.
  • Direct product research and development.
  • Attend all department and hotel meetings as necessary.
  • Perform all other job-related duties on an as-needed basis.

Requirements

Education and Background

A high school diploma is required. Previous hospitality experience, sales experience, and customer service experience are also required.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Skills

Excellent oral and written communication skills are required. The ability to persuade and/or negotiate effectively is also necessary. Proficiency with Microsoft Office Suite and hospitality industry software is required. The ability to solve problems and think critically is essential. The ability to convey information effectively and give full attention to what other people are saying is also required.

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