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Senior Manager Marketing Strategy

2 months ago

New York, United States Motion Recruitment Full time

Our client, one of the world's leading media and entertainment companies, is looking to hire a Senior Manager, Marketing Strategy to join their team ONSITE in New York, NY


*** This begins as a 5-month contract with any opportunity to extend ***


Responsibilities

DSP Partnership Strategy

  • Conduct regular scheduled calls with exiting DSP partners to drive product innovations on both sides.
  • Drive kickoff calls with new potential DSP partners, inform them of working protocols and requirements and prioritize partners based on these parameters.
  • Work with the product team on drafting up a product roadmap by taking into considerations sales feedback, market feedback and voice of customers.
  • Help put together decks and informational materials for leadership to update on the latest progress with DSP partners.
  • Drive meetings, presentations and QBRs with DSP partners by coordinating with leadership, sales, product, operations, and planning.

Addressability Strategy

  • Gather intel and Voice of Customer from internal teams and external partners on upcoming 3rd party identity integrations.
  • Work with product team to identify high-priority integrations and roadmap these considering engineering bandwidth and sprint cycles.
  • Collaborate with product on identifying issues with bidstream metadata that’s essential to drive addressability of inventory
  • Lead the enablement of contextual data in the bidstream by working cross functionally with DSP partners, FreeWheel, product, legal and sales teams.
  • Create reporting and analytics to highlight impact of above addressability initiative and communicate this to leadership.

Holding companies and Upfront Strategy

  • Track programmatic upfront revenue for a group of big holding companies; highlight trends showing how much of the upfront is being transacted through programmatic, biddable etc.
  • Liaison with finance team on the latest spend numbers from the agencies and help educate forecasts and budgets for the year. o Collaborate with agency partnerships and sales teams to gather feedback on product requirements coming from the big agencies as part of upfront negotiations (DSP/SSP partnerships, 3rd party-identifiers etc)


Desired Skills & Experiences

  • 4-5 years of experience, preferably in research, programmatic, or retail media network roles
  • Above average Excel and data visualization skills are a requirement for this role. The willingness to learn and improve these skills is mandatory.
  • Must be willing to work in New York, NY
  • Willingness to work overtime
  • Must have unrestricted work authorization to work in the United States
  • Familiarity with the larger digital ad sales and programmatic ecosystem. RMN marketplace experience a plus
  • Collaboration is essential. You will need to be results driven. Leading tests on partnership initiatives and digging into data to extract insights and communicate results will be a large part of this role.
  • The ideal candidate will be someone who is proactive. Marketplace insights will require converging intel from multiple internal and external sources and framing the company's positioning on a regular basis.


You will receive the following benefits:

  • Medical Insurance - Four medical plans to choose from for you and your family
  • Dental & Orthodontia Benefits
  • Vision Benefits
  • Health Savings Account (HSA)
  • Health and Dependent Care Flexible Spending Accounts
  • Life Insurance, Long-Term & Short-Term Disability Insurance
  • Hospital Indemnity Insurance
  • 401(k) including match
  • Paid Sick Time Leave
  • Legal and Identity Protection Plans
  • Pre-tax Commuter Benefit
  • 529 College Saver Plan


Applicants must be currently authorized to work in the United States on a full-time basis now and in the future.


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