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Product Marketing Strategy Senior Manager

2 months ago

New York, New York, United States Avance Consulting Full time
Job Overview

Position Summary:

The Senior Manager of Product Marketing will spearhead the product innovation journey across diverse categories, guiding projects from initial concept through to market launch. The ideal candidate will possess a collaborative spirit, a passion for connecting with both team members and consumers, a strong sense of accountability, and a relentless drive to exceed expectations.

As we broaden our reach into new body care segments, we have successfully launched several products that have quickly gained popularity and consumer loyalty, such as our best-selling Vanilla Cashmere body lotion and trending shave cream. This role presents an exciting opportunity to contribute to a dynamic and innovative brand that is experiencing rapid growth and has a dedicated consumer base.

Key Responsibilities:

Strategic Planning for Innovation:

  • Collaborate to develop a comprehensive three-year innovation strategy.
  • Evolve brand vision, positioning, and portfolio strategy.
  • Analyze competitive landscape and consumer trends to guide strategic initiatives.
  • Evaluate category performance and recommend optimization strategies.

Expertise in Product Marketing & Innovation:

  • Create innovative product concepts and positioning that drive brand growth.
  • Manage product-level P&Ls to ensure sustainable and profitable growth.
  • Oversee the complete product development lifecycle, partnering with cross-functional teams.
  • Lead the briefing and assessment of formulas, fragrances, and packaging designs.
  • Ensure timely development and approval of mechanical artwork.
  • Proactively identify challenges, escalate issues, and devise solutions to ensure on-time project delivery.
  • Develop strategic product toolkits for stakeholders to facilitate successful launches.
  • Assess product launch outcomes to identify future opportunities.
  • Organize and evaluate proprietary and competitive product submissions based on various criteria.

Consumer Insights & Market Trends:

  • Cultivate a consumer-centric approach by leveraging research to understand diverse demographics and identify new product opportunities.
  • Conduct industry and category trend analysis to uncover relevant opportunities.
  • Execute consumer research (both quantitative and qualitative) to inform product development decisions.

Qualifications:

  • Bachelor's degree in marketing or a related discipline.
  • Minimum of 5 years of experience in brand development or product management, preferably in the beauty or consumer packaged goods sector.
  • Proactive and positive attitude with meticulous attention to detail and the ability to manage multiple projects simultaneously.
  • Strong prioritization skills while maintaining high-quality standards to achieve results.
  • Creative problem-solver with a curiosity for continuous improvement.
  • Deep understanding of consumer behavior and market dynamics.
  • Excellent written and verbal communication skills, with strong presentation abilities.
  • Collaborative team player with the capacity to build effective relationships with various stakeholders.
  • High degree of independence and resourcefulness.