Paid Marketing Manager

2 months ago

Austin, Texas, United States AlertMedia Full time

Do work that matters.

At AlertMedia, everything we do supports our mission: helping organizations keep their people safe.

Our values which reflect our view on what's important and what's right include: We're humans not robots, Customers always come first, We work better together, Simplicity is our strength, Our reputation is priceless, Hard work pays off.

As Paid Marketing Manager, you will be responsible for boosting AlertMedia's market presence through paid search, third-party promotions, and paid social channels. This person will help introduce AlertMedia to a wide variety of prospective customers via thoughtful paid campaigns. This will be an individual contributor role reporting directly to the Director of Lifecycle Marketing.

As one of the fastest growing software companies in the nation, we're focused on finding the best talent and building the best team to continue accelerating our rapid growth to keep up with our demand

Who you are:

You are an expert in all things paid marketing and have applied these skills in a fast-paced, B2B technology company. You are detail-oriented and know how to analyze complex datasets to discern performance, optimize campaigns, inform strategy decisions, and measure outcomes. You are a relationship builder who excels at working cross-functionally and independently to support business objectives.

What you get to do every day:

  • Manage paid search, paid social, and partner advertising campaigns including strategy, budget, execution, optimization, and reporting
  • Analyze data across paid channels to gain a clear understanding of ROI across multiple channels, vendors, and promotional offers
  • Use data to make informed decisions and recommendations on how to generate pipeline, reach target audiences, and maximize ROAS
  • Research and find new channels and vendors to grow our qualified lead volume and decrease our CPL
  • Craft and optimize funnels aligned to the customer journey and target segments for all campaigns
  • Work cross-functionally with marketing team members to help improve the buyer's journey and conversion rates
  • Produce weekly, monthly, and quarterly reports of all programs, and analyze performance and make recommendations to improve lead quality, CPL, etc.
  • Collaborate with web marketing, content marketing, product marketing, and campaign managers to create content and campaigns for each paid channel.

What you bring to the role:

  • Bachelor's degree in MIS, Mathematics, or related field nice to have
  • Minimum of 3+ years of paid marketing experience required
  • Strong analytical skills with a keen eye for detail and the ability to present data-driven recommendations to cross-functional stakeholders and leadership
  • Expert in Excel and data analysis
  • Able to test methodically and support conclusions with data
  • Incredible communicator, with an ability to influence and compel through a confident and credible delivery
  • Able to succeed in a fast-paced environment while juggling multiple projects and priorities simultaneously
  • Comfort giving direction to and collaborating with copywriters, designers, and other stakeholders to conceive, execute, and measure campaigns
  • A love of learning, a positive attitude, and a willingness to work outside of job description to achieve team and organization goals
  • This is an in office, hybrid position (2-3 days a week) based in Austin, Texas. Candidate must live in Austin or surrounding areas or be willing to relocate.

Why you'll love working at AlertMedia:

  • Competitive base salary + Company-wide bonus program
  • Generous and flexible time off and parental leave policies
  • Health benefits - Medical, Dental, Vision and Life Insurance are 100% paid for employees
  • 401K with generous company match
  • Amazing rewards and incentives – we love celebrating each other
  • Commitment to community service with opportunities to give back
  • A Best Places to Work company 8 years in a row and numerous other awards
  • Access to brand new downtown office with 360 views of Austin, high-tech building gym and nearby running trails
  • Ongoing career development through our Learning & Development team

About AlertMedia:

AlertMedia helps organizations protect their people and business through all phases of an emergency. Our award-winning threat intelligence, emergency communication, and travel risk management solutions help companies of all sizes identify, respond to, and recover from critical events faster and with greater confidence. AlertMedia supports critical communication for thousands of leading businesses—including DHL, JetBlue, Coca-Cola Bottling, In-N-Out, and Walmart—in more than 130 countries.

We are an equal-opportunity employer focused on creating a collaborative and exciting place for all to work. Ensuring a diverse, inclusive, and equitable workplace for all people is key to our success and core to our values. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

This is an amazing opportunity to be part of our wave of momentum and take our company, and your career, to the next growth stage. We'd love to get to know you better and share how we serve our amazing customers. For more information, please visit

Come join us in our mission to save lives and minimize loss through effective communication.

AlertMedia does not currently sponsor applicants for work visas.

By applying for the role, you agree that Alert Media will use your Personal Information in connection with the recruitment process and in accordance with our Privacy Policy –

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