Marketing Operations Manager

1 month ago

Austin, Texas, United States MVF Full time

Our Team
The Marketing Ops Team is a commercial function responsible for planning and optimizing our delivery of leads to our clients. With a unique view across the entire lead generation funnel, the team has a large number of levers at its disposal to plan and improve performance for MVF and its clients. The team ensures that clients perform well from our leads, continue to order higher budgets and that MVF is able to fulfil these orders efficiently and profitably.
Our Team
The Marketing Ops Team is a commercial function responsible for planning and optimizing our delivery of leads to our clients. With a unique view across the entire lead generation funnel the Marketing Ops team has a large number of levers at its disposal to plan and improve our lead generation performance for MVF and its clients. The team ensures that clients perform well from our leads, continue to order higher budgets and that MVF is able to fulfil these orders efficiently and profitably
The Role
The Marketing Manager is responsible for leading a region/subsector sub-team within their sector of the marketing ops function to ensure that opportunities are seized on and prioritised in order to hit overall gross profit targets. The Marketing Manager ensures that team activities are well defined, responsibilities clearly understood and delivery is on time to a high quality whilst constantly looking for opportunities for improvements in both campaign and team performance. The Marketing Manager owns the performance of their region/subsector and ensures client feedback is understood and communicated across teams with an understanding of the potential impact of any changes.
Your Responsibilities:

  1. Leading a team of 3-5 marketing ops executives (size dependent on region / subsector)
  2. Holding 1:1s with marketing executives to help coach effective campaign management and identify issues and opportunities within their region/subsector
  3. Taking on key milestones within the marketing ops roadmap and managing their delivery across stakeholders until successfully implemented
  4. Communicating the sector's commercial plan to their team and ensuring the correct initiatives are prioritised and worked on within their region/subsector
  5. Co-ordinating meetings with sales, individual marketing teams and the contact centre to analyse performance, surface opportunities and address issues
  6. Developing and sharing processes, tools and techniques across the ops team to improve accuracy of work and workflow management
  7. Working with the Head of Marketing to maintain a planned org structure for their region/subsector to ensure adequate resourcing within their team
  8. Interviewing new members for the marketing executive role
  9. Ensuring new starters are on-boarded effectively and that SMART objectives are set for all marketing executives to set direction and manage their progress
  10. Developing subcategory strategies within their region/subsector to ensure long term gross profit for MVF and client success
  11. Reviewing and scoring subcategory deep-dives and disposition reports to ensure analysis quality is high and that they can be shared either internally or externally

What Success Looks Like:

  • Region/subsector gross profit is ahead of target
  • Region/subsector performance is always understood and a strategy for future growth is defined
  • Ops team members are trained and managed effectively to perform well against OKRs and KPIs
  • Ops team are delivering key responsibilities expected of them (subcategory deep-dives, disposition reports)

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