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Digital Marketing Manager

2 months ago

Austin, Texas, United States Indeed Flex Full time

We are Indeed Flex. We Help People Get Jobs. Right now, we're hiring

The current staffing model is broken, with low wages and limited opportunities. As flexible work continues to grow, we're taking a radically different approach: providing job seekers with control, ownership, and choice so employees can find the working patterns and scenarios to suit their lifestyles. In doing so, we aim to revolutionize the industry.

After demonstrating our approach throughout the UK under the Syft brand, we were acquired by in 2019, and we rebranded to Indeed Flex in 2020. With continued independence and phenomenal levels of support we've been able to accelerate our mission as we expand throughout the US as well as the UK. Fast growth creates tremendous opportunities - come and join a team of inquisitive, passionate, and driven individuals helping each other grow and building something meaningful

Main Purpose

We seek a driven and entrepreneurial Digital Marketing Manager to lead our acquisition strategy and enhance the user journey for both B2C and B2B segments. This role will focus on owning a strategy to generate leads through PPC, SEO, and social media while developing a comprehensive full-funnel strategy to increase brand awareness. The Digital Marketing Manager will oversee the US marketing strategy, collaborate with cross-functional teams, and employ innovative problem-solving skills.

Responsibilities & Duties

  • Own budget, strategy, and execution for lead generation and full-funnel marketing
  • Manage and execute marketing campaigns, including PPC, Paid Social, Display, and APP.
  • Analyze campaign performance and optimize strategies to maximize acquisition and retention using data visualization tools.
  • Collaborate cross-functionally to design and deploy digital campaigns, enhancing user journeys and touchpoints.
  • Proactively identify trends and insights to recommend strategic enhancements in paid search and other digital marketing efforts.
  • Implement data-driven strategies to drive traffic, optimize conversions, and improve overall channel efficiency, including SEO.
  • Track and analyze complex customer journeys across multiple platforms, integrating insights for CRM optimization.
  • Report on acquisition and retention metrics using comprehensive data sources.

Requirements
  • Experience in SaaS lead generation marketing environments with large-scale clients
  • Proven success in developing and optimizing data-driven campaigns.
  • Familiarity with CRM systems and their impact on lead quality and Customer Lifetime Value (CLV).
  • Strong communication skills, capable of simplifying complex concepts and proposing effective solutions.
  • Creative judgment and a solid grasp of digital marketing principles, CRM, CLV, and attribution.

Ideal credentials

  • Experience building a full-funnel strategy from ABM (account-based marketing) to remarking campaigns
  • Understanding of on-page and off-page SEO best practices to increase organic traffic
  • Have been exposed to increased brand awareness in fast-growing companies with GTM strategy (Go to market)
  • Utilization of CRM data to enhance campaign performance and ROI.
  • Proficiency in WordPress, Salesforce, HubSpot, Google Analytics, and Datastudio.
  • Expertise in Conversion Rate Optimization (CRO) and A/B testing methodologies.


Benefits
  • $60,000 to $80,000 base
  • Performance-based bonus
  • Medical, Dental, Vision, and 401K
  • Access to all Company & Employee Benefits
  • 25 days PTO (prorated) + Birthday Day Off
  • 8 Public Holidays
  • Duvet days
  • Laptop ​+ WFH equipment​
  • Hybrid working model - we work best collaboratively, so we've provided a workspace where you'll thrive whilst still giving you the flexibility to work remotely when you need
  • Volunteer days
  • STIPs (Short Term Incentive Plan)
  • Regular team-building events

You'll fit right in at Indeed Flex if:

  • You're a great communicator and highly collaborative. We're best when we all pull in the same direction
  • You don't mind doing the work, whatever it is - you can see the impact at the end, and you're in it for the long haul
  • Data is your heart and soul - you know you need it to drive you in the right direction
  • You're proactive and always willing to learn
  • You can navigate the ambiguity and high levels of autonomy in a scale-up environment - you know what we're about and want to be a part of it.

Equal Opportunities and Accommodations Statement

Indeed Flex is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. We're proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neuro-diversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds.

Indeed Flex is committed to providing reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please contact Indeed Flex Human Resources