Event Marketing Manager
2 weeks ago
The Event Marketing Manager plays a crucial role in overseeing all promotional activities within the market. This full-time position is essential for ensuring that events are executed flawlessly while aligning with the overall brand vision. The role involves a variety of key tasks aimed at enhancing the quality and effectiveness of each event, while maintaining the brand's standards and integrity.
Core Responsibilities:
- Organize the planning, staffing, and logistics for all promotional events.
- Act as the main liaison for a team of Promotional Specialists, aiding in scheduling, reporting, and necessary communications.
- Conduct quality assurance checks to confirm that event execution meets client expectations.
- Provide constructive feedback to enhance performance standards for both On- and Off-Premise events.
- Manage the logistics of all promotions within the designated geographic area.
- Recruit potential Promotional Specialists during events.
- Ensure that Promotional Specialists receive the required training and materials before events.
- Oversee the inventory and storage of promotional materials.
- Support the local sales team in promoting samplings based on provided account lists.
- Assist with various brand and trade events, including:
- Distributor/Brand Launches
- Trade Engagement Activities
- Regional Events
- Major Festivals
- Ensure compliance with company policies and state regulations regarding events and staff.
- Manage post-event tasks, including accurate event recaps and invoicing procedures.
- Support the Regional Account Manager and Field Marketing Managers with sampling-related tasks.
- Assist in organizing Brand Ambassador visits as needed.
Team Recruitment and Training:
- Access a network of skilled event staff.
- Manage the pool of event staff to adapt to changing business needs.
- Ensure flawless execution of events, including on-site sampling and consumer engagement.
Relationship Management:
- Coordinate event schedules with account management prior to execution.
- Maintain daily communication with local sales teams and distributor partners.
- Collaborate with third-party agencies as required.
- Build and maintain positive relationships with local sales teams and account management.
- Develop and maintain contact lists for accounts and distributor partners.
Financial Oversight:
- Manage budgets for events.
- Coordinate payments for event-related expenses with account partners.
- Oversee payroll processes for event staff.
- Ensure timely submission and compliance of receipts.
Event Reporting:
- Keep the Event Management System updated with scheduling information.
- Review and approve event recaps promptly to ensure data accuracy.
- Identify and report on key performance metrics.
- Provide feedback on events and overall program performance.
- Work with Promotional Specialists to capture high-quality event photos that reflect the brand experience.
Qualifications:
- High School Diploma or equivalent.
- Minimum of 2 years experience in event management.
- Experience in recruiting and staffing for events, with established relationships in the field.
- Strong financial management skills.
- Excellent communication and problem-solving abilities.
- Ability to prioritize multiple tasks effectively.
- Outstanding organizational and presentation skills.
- Experience in training is preferred.
- Knowledge of the wine and spirits industry is essential.
- Existing trade contacts are advantageous.
- Experience with inventory management.
- Self-motivated with strong leadership qualities.
- Proficient in Microsoft Office Suite.
- Reliable transportation is required.
- Ability to lift and transport event materials.
- Willingness to travel as needed.
What We Provide:
- Competitive compensation.
- Comprehensive benefits package including health, dental, and vision coverage.
- Generous paid time off policy.
- Opportunities for professional development and growth.
- A collaborative work environment that values each team member.
SoHo Experiential LLC is committed to creating a diverse workplace and is an equal opportunity employer.
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