Product Marketing Manager, Global Services Product Marketing and Messaging

1 month ago

East Palo Alto, California, United States Amazon Full time

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWS Product Marketing is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for AWS and its services. We tell AWS's most important and interesting stories to educate customers about what is possible when you build on AWS. As a Product Marketing Manager for the Global Services portfolio, you will have the opportunity to lead product marketing content development for the portfolio which includes AWS Training and Certification, AWS Support and Managed Services, AWS Professional Services, and Security Services. In this role, you will dive deep to build our Global Services story from the ground up, leading development of a core bill of materials including presentations, playbooks, and kits that accelerates and scales our messaging across customer events, marketing campaigns and programs, website, customer meetings, and more. This role will partner closely with Messaging, Product Marketing, and Customer References to anchor our content in our most important and impactful stories and proof points and with enablement teams to scale content through marketing and sales motions. You will get to work on a growing, high profile business and have a strategic impact on our business planning and growth strategy.

About AWS

Diverse Experiences

AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.

Why AWS?

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture

Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship & Career Growth

We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud.

Key job responsibilities

  • Drive development of compelling, audience-specific top-level core content for the Global Services portfolio (e.g., presentations, videos, playbooks)
  • Collaborate with Global Services reference, research, product, and business teams to distill key benefits and proof points into compelling value propositions and messaging.
  • Stay connected to business trends and help ensure stories are relevant to our customers.
  • Ensure customer stories are integrated into marketing content in a credible and compelling way.
  • Collaborate with AWS marketing teams to integrate content into events and marketing programs.
  • Provide and pursue new ideas for using messaging and storytelling to build thought leadership for AWS.
  • Influence and maintain global, organization-wide consistency for messaging.
  • Collect content development best practices and create mechanisms for sharing within Global Services Marketing.
  • Become fluent in AWS's communication style, tone, and voice.
  • Provide writing and editing support as needed for Global Services marketing and communications projects.
  • Work effectively across product marketing, communications, research, references, marketing, and sales to elevate, differentiate, and scale Global Services messaging and stories.
  • Play a critical role in the evolution of the AWS story on people-powered services as a complement to our technology services.

About the team

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

Basic Qualifications

  • 4+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience managing and measuring marketing performance in various channels
  • Experience owning and driving large-scale cross-functional programs
  • Experience in creating effective marketing content including keynote-style presentations.

Preferred Qualifications

  • Experience managing external partners to develop marketing programs
  • Experience presenting ideas to various levels of an organization to gain support for initiatives

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.


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