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Lead Product Marketing Strategist

2 months ago

Palo Alto, California, United States EarnIn Full time

About EarnIn:

At EarnIn, we are committed to constructing a financial ecosystem that serves the needs of everyday individuals by assembling a workforce that mirrors our diverse community. Our team embodies a variety of backgrounds and experiences, fostering a rich tapestry of perspectives. We honor our diversity and are dedicated to cultivating a culture of inclusion. EarnIn adheres to all applicable laws regarding non-discrimination.

Position Overview:

We are in search of a seasoned Senior Product Marketing professional to take charge of the commercial success of one of our most significant product initiatives. This role entails defining user experiences, crafting marketing strategies, executing plans, and prioritizing tasks across various teams. The ideal candidate is an inquisitive, organized, and technically adept individual with a proven history of developing compelling messaging and effective go-to-market strategies that yield significant outcomes. We value individuals who thrive on collaborative and innovative thinking and are passionate about creating simple yet groundbreaking products that resonate with customers.

Compensation:

The salary range for this full-time position is between $162,000 and $198,000, complemented by equity and benefits. Salary ranges are influenced by role, level, and location. This position operates in a hybrid model, requiring attendance at our Palo Alto office at least two days a week.

Key Responsibilities:

  • Craft product value proposition narratives and develop go-to-market strategies for a variety of new financial technology offerings.
  • Shape product roadmaps by integrating market, customer, and competitive insights, while establishing audience segmentations and opportunity assessments.
  • Establish customer feedback mechanisms throughout the product and marketing development phases to enhance product narratives and value propositions.
  • Formulate product value propositions, narratives, customer messaging, naming conventions, and external proof points.
  • Oversee the go-to-market strategy and planning for product launches, ensuring execution and impact measurement through collaboration with channel experts. Monitor customer engagement and adoption of new features by partnering with teams across various functions.
  • Identify internal metrics for product market fit; analyze customer feedback to distill insights throughout the product lifecycle: development, launch, and optimization.
  • Define success metrics and monitor progress against objectives for product launches and market growth of existing offerings.
  • Serve as a vital link between marketing, growth, public relations, and other functional teams for product launches, ensuring a cohesive consumer and brand experience.

Qualifications:

  • A collaborative team player who is passionate about Earnin's mission to transform the movement of money to empower individual potential.
  • 7+ years of experience in Product Marketing, with a track record of leading feature and large-scale product launches in technology or related sectors.
  • Ability to devise a strategy and project roadmap based on data analysis, market insights, and customer research.
  • Demonstrated ability to think strategically while providing informed perspectives through detailed analysis of relevant data.
  • Capability to simplify complex issues into clear narratives and communicate effectively to diverse audiences (executive, technical, and marketing).
  • Skill in identifying, assessing, and developing markets around innovative concepts and ideas.
  • Strong product instincts and technical curiosity that contribute to clear positioning and messaging.
  • Exceptional written, verbal, and presentation skills.
  • Adept at thriving in a cross-functional environment and collaborating effectively with a broad range of stakeholders.
  • Prior experience in the fintech sector is preferred, with additional consideration for backgrounds in card or banking industries.