Senior Product Marketing Strategist

1 week ago

Palo Alto, California, United States HP Full time
Job Description

**About the Role**

We are seeking a highly skilled Senior Product Marketing Strategist to join our team at HP. As a key member of our Digital Services team, you will be responsible for developing the value proposition, positioning, narrative, messaging, and core content for our HP Workforce Experience Platform.

**Key Responsibilities**

  • Develop and Execute Product Marketing Strategies: Synthesize insights, competitive intelligence, product usage, and consolidated VOC reports on HP software solutions to define the customer problem and work cross-functionally to ensure product-customer fit.
  • Define Customer Personas and Buyer Graphs: Simplify persona development and develop buyer graphs to inform marketing content, media, and GTM strategy.
  • Develop Product Naming and Branding Architecture: Set vision for product naming and branding architecture to deliver portfolio and product value proposition and user selling proposition.
  • Launch Core Content and PR Briefing Docs: Deliver launch core content, PR briefing docs, and product messaging to provide marketing/brand guidance to global and local Marcom to drive win rates for products and services.

**Requirements**

  • 8+ years of experience in Product Marketing and Brand Marketing.
  • 5+ years of SaaS marketing/product marketing experience.
  • Experience in the digital employee experience (DEX) industry is preferred.
  • Proven ability to articulate and communicate vision and narratives.
  • Demonstrated competence in leading and inspiring cross-functional teams to action.
  • Expert in writing product positioning materials and experience in partnership with marketing and PR on customer messaging.
  • Strong business acumen and experience with a deep understanding of product, sales, and marketing constraints.
  • Ability to create and leverage product marketing frameworks to operationalize and drive consistency of narrative and launch deliverables.
  • Aptitude to synthesize data, insights, and research to develop business cases to improve customer product fit.
  • Able to identify market opportunities and articulate competitive differentiators.

**About HP**

At HP, we are committed to creating technology that makes life better for everyone. We are a global company operating in more than 170 countries, united in our mission to drive innovation and growth. We celebrate diversity, equity, and inclusion, and we strive to create a culture where everyone can thrive.

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