Summer Intern, Experience Strategy
2 months ago
At Lippincott, we are in the business of creating new brands, products, services, and experiences to create meaning in customers' lives. Our Experience, Innovation, and Engineering team plays a pivotal role in combining both design and strategy while embracing technical skills to find creative solutions to brand, innovation, and culture challenges. As part of this team, our experience strategists work to help clients transform their businesses for the modern economy embracing brand and digital as central drivers of future success.
As an Experience Strategy Intern, you understand that the concept of brand experience has grown – no longer bound to an occasion, a device, or a two-dimensional backlit rectangle – brand experiences are all around us in three-dimensions. You will be responsible for supporting the team in planning and executing human-centered design strategies across multiple projects. You will also be able to capture the UX opportunity and work cross-functionally to deliver meaningful and diverse customer experiences to our clients.
In your day-to-day, we look for you to:
Research and develop insights
- Support qualitative and quantitative primary research and analysis to identify needs, opportunities, and actionable insights
- Conduct secondary research into trends, market opportunities, emerging technologies, and the commercial landscape to identify potential white spaces
- Assist in Developing information architecture, navigation, and experience models
- Partner closely with content strategy and interaction design
Develop new to world ideas and strategic thinking
- Help define the brand's strategic vision using digital and physical interactions as your guide, ultimately contributing to brand growth
- Collaborate with internal research, analytics, creative, and design colleagues, as well as various client-side teams (e.g. product management, engineering, UX, etc.) to develop executable ideas that yield tangible and measurable results
- Stay up to date on the latest in experience trends and consumer behaviors
Who you are:
Knowledgeable and skilled
- A bachelor's degree in design, humanities, or business
- Experience working with research and analytics platforms such as Brand Watch, Google
Analytics, Omniture, etc., as well as a working knowledge of SEO and strategic use of search
algorithms for a brand's advantage - Strong verbal and written communication skills with the ability to clearly articulate ideas
- Ability to constructively participate as part of a project team
- Desire to proactively seek constructive feedback
Enthusiastic
- Demonstrated passion for experience strategy and design, technology, and brands in the commercial world
- A love of technology and culture, and desire to learn, as well as an interest in sharing your insights and knowledge with your teammates
- Strong appreciation for the power of APIs, technology, fast culture and social media, and the role technology plays in elevating design and experience innovation
Please ensure that you include a link to your portfolio along with your application.
About Lippincott:
Lippincott is a creative consultancy specializing in brand and innovation. We have a passion for solving our clients' toughest challenges with a proven combination of strategic rigor and design excellence. A pioneer since 1943, we have shaped some of the world's most iconic brands and experiences.
We recognize the benefits of flexibility but also value the interactions that happen when we come together. Our new hybrid working model allows individuals to set their own cadence for working in their preferred environment with the expectation that they will be spending at least half of their time in their local office each month.
Who We Are, Together...
We embody key values that drive our culture. We demand better, reach higher, and expect more of ourselves and our colleagues. We demonstrate gratitude, offer support, and embrace optimism every day. We celebrate debate, discussion, disagreement, and feedback, with an open mind to new ways of thinking and doing. We act with passion, intention, and goodwill while building on and elevating everyone's contributions and sharing in our collective success.
In our pursuit to make it meaningful, we want our people to feel heard, respected and valued through our words and actions – goals we can only achieve with a sustained commitment to inclusion, diversity and belonging. We seek the best and brightest ideas from a diverse representation of backgrounds and experiences because we know that's what it takes to continuously push the boundaries, solve our clients' most complex challenges, and foster an inspiring culture of rigorous creativity. We celebrate and leverage our differences and our commonalities so everyone feels safe, supported and encouraged to be wide open, to say "yes, and" and to demand better of ourselves and one another. We aspire to be positive role models for inclusion at an individual level, corporate level, and societal level.
Lippincott is an Equal Opportunity Employer. All employment decisions at Lippincott are based on business needs, job requirements and individual qualifications without regard to race, national origin, age, religion or belief, sex, sexual orientation, gender identity, veteran or disability status or any other status protected by the laws or regulations in locations where we operate. We are committed to promoting a workplace of which we can all be proud. #Lippincott
This is a full-time paid internship for a period of 4 months with potential to get hired full-time.
The applicable hourly rate for this role is $30/hr.
The hourly rate offered will be determined on factors such as experience, skills, training, location, certifications, and education. Decisions will be determined on a case-by-case basis.
This internship is over-time eligible.
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