Marketing Automation Leader

1 month ago

Minneapolis, Minnesota, United States UnitedHealth Group Full time

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together.

Level2 is looking for a Marketing Automation Leader who will be responsible for the hands-on designing, implementing, and optimizing our consumer demand generation strategies.

This role requires a blend of technical proficiency, creativity, analytical thinking, and leadership skills to effectively manage our automation communication platforms and drive successful consumer engagement. As a Marketing Automation Leader ,you'll have the opportunity to expand your multi-channel marketing, technology, and automations skills on a high-performing team that greatly impacts the growth and efficacy of the Level2 business.

If you are located in Minneapolis, Minnesota, you will have the flexibility to work remotely* as you take on some tough challenges.

Primary Responsibilities:

  • Lead the execution of automated communication strategies (e.g., email, SMS, in app messaging, etc.) that drive consumer demand and affect member outcomes; contributing to strategy development, too
  • Design and implement targeted campaigns in Salesforce Marketing Cloud, leading the creation of supporting automated workflows as assigned and scheduled in Asana
  • Analyze and report on the effectiveness of automated communications, using data to build to insights, all to improve effectiveness
  • Lead the creation of interaction experiments and employ A/B testing to regularly learn what audience engagement best advance our business
  • Oversee servicing support requests related to any automated communication issues/concerns
  • Oversee others on the automated communications team, within the greater consumer demand generation team
  • Train and develop other members of the team to ensure successful delivery of automated communication strategies
  • Continue developing technical expertise and certifications with automated communication tools

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • Salesforce Marketing Cloud Consultant Certification and Email Specialist Certification
  • Experience with campaign performance reporting to inform insight that informs action
  • Experience with using project management tools
  • Demonstrated experience with mobile communication channels (push, in-app messaging, SMS)
  • Demonstrated experience with effective communication and organization skills in a highly collaborative environment
  • Knowledge of HTML for limited cosmetic edits and alterations
  • Knowledge of CCPA, TCPA and other relevant privacy regulations
  • A record of success with journey building and end-to-end email execution with an understanding of email best practices
  • Operating knowledge of Salesforce
    • Required experience: building and managing data extensions
    • Operational knowledge of: writing scripts for SQL queries, multi-channel subscriber configuration and management
  • Direct experience with: Email Studio, Journey Builder and Analytics Builder

Preferred Qualifications:

  • 4+ years of experience with Salesforce Marketing Cloud; experience with other digital marketing automation systems (including Adobe Marketing Cloud)
    • Mobile Studio a nice to have; Advertising Studio and Social Studio (preferred)
  • Experience with the highly regulated healthcare industry
  • Knowledge of Salesforce Sales Cloud contact management and workflow automation
  • Basic SQL knowledge

*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

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