Marketing Automation Director
1 week ago
We are seeking a highly skilled Marketing Automation Director to join our team at UnitedHealth Group. As a key member of our consumer demand generation team, you will be responsible for designing, implementing, and optimizing our automated communication strategies to drive consumer demand and improve member outcomes.
Key Responsibilities- Lead the execution of automated communication strategies across multiple channels, including email, SMS, and in-app messaging.
- Develop and implement targeted campaigns in Salesforce Marketing Cloud, creating supporting automated workflows as assigned and scheduled.
- Analyze and report on the effectiveness of automated communications, using data to inform insights and improve effectiveness.
- Design and implement interaction experiments and employ A/B testing to regularly learn what audience engagement best advances our business.
- Oversee servicing support requests related to automated communication issues and concerns.
- Lead and develop other members of the automated communications team, within the greater consumer demand generation team.
- Salesforce Marketing Cloud Email Specialist Certification.
- Experience with campaign performance reporting to inform insights that inform action.
- Experience with using project management tools.
- Demonstrated experience with mobile communication channels, including push, in-app messaging, and SMS.
- Demonstrated experience with effective communication and organization skills in a highly collaborative environment.
- Knowledge of HTML for limited cosmetic edits and alterations.
- Knowledge of CCPA, TCPA, and other relevant privacy regulations.
- A record of success with journey building and end-to-end email execution, with an understanding of email best practices.
- 4+ years of experience with Salesforce Marketing Cloud.
- Experience with other digital marketing automation systems, including Adobe Marketing Cloud.
- Mobile Studio, Advertising Studio, and Social Studio experience.
- Experience with the highly regulated healthcare industry.
- Knowledge of Salesforce Sales Cloud contact management and workflow automation.
- Basic SQL knowledge.
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Marketing Automation Director
1 week ago
Minneapolis, Minnesota, United States UnitedHealth Group Full timeAbout the RoleWe are seeking a highly skilled Marketing Automation Director to join our team at UnitedHealth Group. As a key member of our consumer demand generation team, you will be responsible for designing, implementing, and optimizing our automated communication strategies to drive consumer demand and improve member outcomes.Key ResponsibilitiesLead the...
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Marketing Automation Specialist
2 days ago
Minneapolis, Minnesota, United States Life Technologies Full timeAbout the RoleWe are seeking a highly skilled Marketing Automation Specialist to join our team at Life Technologies. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing automation strategies to drive customer engagement and acquisition.Key ResponsibilitiesDevelop and implement integrated...
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Marketing Automation Strategist
1 day ago
Minneapolis, Minnesota, United States Thermo Fisher Scientific Full timeAbout the RoleWe are seeking a highly skilled Marketing Automation Strategist to join our team at Thermo Fisher Scientific. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing automation strategies that drive customer engagement and business growth.Key ResponsibilitiesDevelop and implement...
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Marketing Automation Expert
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Minneapolis, Minnesota, United States Stratasys Full timeJob Summary:We are seeking a highly skilled Digital Marketing Strategist to join our team at Stratasys. As a Marketing Automation Expert, you will be responsible for managing and optimizing our marketing automation platforms to drive business growth and improve customer engagement.Key Responsibilities:Develop and Execute Marketing Automation Strategies:...
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Marketing Automation Leader
1 month ago
Minneapolis, Minnesota, United States UnitedHealth Group Full timeAt UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start...
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Minneapolis, Minnesota, United States Royal Bank of Canada Full timeJob SummaryJob DescriptionWhat is the opportunity?The Marketing Automation Program Lead is responsible for helping build and grow the Salesforce Marketing Cloud system through strategic digital marketing initiatives. The Lead will partner with business stakeholders, marketing strategists, Salesforce CoE, and digital measurement teams to brainstorm, gather...
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Marketing Automation Program Lead
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Associate Director, Automation COE
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Marketing Director
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Sales Strategist
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Minneapolis, Minnesota, United States Hubbell Incorporated Full timeOverview:Hubbell Incorporated is seeking a dynamic and experienced Sales Director for our Intelligent Grid Solutions division. This role is pivotal in driving sales growth and expanding our footprint in the electrical distribution sector. The ideal candidate will possess a deep understanding of utility technologies and a proven track record in sales...
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Product Marketing Director
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Digital Marketing Strategist
7 days ago
Minneapolis, Minnesota, United States Stratasys Full timeJob SummaryWe are seeking a highly skilled Digital Marketing Strategist to join our team at Stratasys. As a key member of our marketing team, you will be responsible for developing and executing marketing automation strategies to drive business growth and improve customer engagement.Key ResponsibilitiesDevelop and Optimize Marketing Automation Platforms:...
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Director of Solution Development
2 days ago
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Strategic Marketing Director
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Minneapolis, Minnesota, United States Curious Plot Full timeJob DescriptionJob Title: Strategic Marketing DirectorReports To: VP, Management SupervisorOVERVIEWA seasoned professional responsible for providing strategic marketing direction, business acumen, and vision for assigned clients. Leads and directs the work of account service team members, fostering a collaborative and unified team environment. Responsible...
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Mobile Marketing Leader
2 months ago
Minneapolis, Minnesota, United States Optum Full timeMarketing Automation Leader - Minneapolis, MN Preferred (ID: Description - At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more...
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Director of Sales and Marketing
5 days ago
Minneapolis, Minnesota, United States Doosan Bobcat NA US Full timeJob SummaryThe Director of Sales and Marketing is a key leadership position responsible for driving sales growth and developing strategic sales plans to achieve business objectives. This role requires a strong leader who can manage a team of District Sales Managers and build relationships with key customers to drive business results.Key...
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Senior Mobile Automation Engineer
4 days ago
Minneapolis, Minnesota, United States Cognizant Full timeAbout Cognizant's Quality Engineering PracticeWe are the largest Quality Assurance Practice globally, serving 800+ clients, including 50+ Fortune 100 companies. Our team brings industry-leading vision and expertise to help clients with their Quality Engineering transformation journey.Our OfferingsSystem Modernization assuranceBusiness Process...
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Marketing Strategist
2 hours ago
Minneapolis, Minnesota, United States EAC Product Development Solutions Full timeAbout the RoleWe are seeking a highly skilled Marketing Strategist to join our team at EAC Product Development Solutions. As a Marketing Strategist, you will be responsible for developing and implementing comprehensive marketing strategies to increase brand awareness and drive sales.Key ResponsibilitiesDevelop and implement marketing strategies to increase...
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Minneapolis, Minnesota, United States SAP Full timeOverview:The Senior Field Marketing Specialist will be pivotal in shaping the segment strategy and enhancing pipeline development for select US Enterprise accounts, specifically targeting the digital-sized account market unit.This role will report directly to the Director of Commercial Field Marketing – Enterprise Americas, collaborating closely with...
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Senior Lifecycle Marketing Strategist
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Minneapolis, Minnesota, United States SAP Full timeAbout SAP: At SAP, we empower individuals to excel in their roles. Our organizational culture emphasizes teamwork and a collective commitment to enhancing global operations. Role Overview: The Enterprise Americas division is in search of a Senior Marketing Manager to spearhead our Customer Lifecycle initiatives within the Commercial and Regulated Industries...