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Senior Lifecycle Marketing Strategist

2 months ago

Minneapolis, Minnesota, United States SAP Full time
Company Overview:
At SAP, we empower individuals to achieve their best. Our culture is built on collaboration and a commitment to enhancing global operations.

Position Summary:
The Enterprise Americas team is on the lookout for a Senior Marketing Manager to spearhead our Customer Lifecycle initiatives within the Commercial and Regulated Industries sectors. This role will report directly to the Director of Community, Advocacy, and Lifecycle Marketing within our Shared Services marketing division.

Key Responsibilities:
  • Customer Lifecycle Strategy: Develop and manage the customer lifecycle program plan tailored for the Enterprise and Regulated Industries client base, utilizing customer analytics and insights. Collaborate with field marketing, global customer marketing, and customer success teams to establish business requirements, messaging, and tactics aimed at enhancing engagement and driving efficiency in sales and marketing.
  • Field Alignment and Partnerships: Collaborate with field marketing and global customer marketing to align with the needs of Customer Success and Service teams. Communicate and promote initiatives across Enterprise Americas and beyond, deepening customer understanding and providing support for consulting discussions and business reviews.
  • Consistency, Scale, and Measurement: Create an insights-driven framework for customer lifecycle programs, defining key performance indicators in collaboration with our analytics team to measure engagement, customer growth, and marketing ROI.

Ideal Candidate Profile:
The successful candidate will be a dynamic leader, an articulate communicator, and a data-driven marketer with a strong passion for customer advocacy. They will possess exceptional collaboration skills and the ability to represent our marketing perspective with professionalism and clarity. Proven success in developing insights-based marketing initiatives that yield measurable engagement and revenue growth is essential.

Our Team:
We are a data-driven team that embraces innovation and results. Our environment fosters professional growth, collaboration, and teamwork, with a strong focus on customer-centric practices.

Qualifications:
  • 7+ years of experience in Customer Marketing, preferably in technology or B2B sectors.
  • Strong presentation skills, both in-person and online.
  • Experience collaborating with sales teams and cross-functional groups.
  • Proficient in customer relationship management and marketing automation tools.
  • BS/BA in Marketing or a related field is required.

Specialized Skills:
  • Leadership and interpersonal skills to motivate and hold teams accountable.
  • Ability to analyze data, interpret trends, and recommend actionable strategies.
  • Effective communication skills across various platforms.
  • Self-motivated and capable of independent decision-making.

Commitment to Inclusion:
SAP is dedicated to fostering a culture of inclusion and well-being, ensuring that every individual feels valued and empowered to perform at their best. We believe in the strength of diverse perspectives and invest in our employees to help them realize their full potential.