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Senior Lifecycle Marketing Strategist

2 months ago

Minneapolis, Minnesota, United States SAP Full time

About SAP: At SAP, we empower individuals to excel in their roles. Our organizational culture emphasizes teamwork and a collective commitment to enhancing global operations.

Role Overview: The Enterprise Americas division is in search of a Senior Marketing Manager to spearhead our Customer Lifecycle initiatives within the Commercial and Regulated Industries sectors. This role will report directly to the Director of Community, Advocacy, and Lifecycle Marketing within our Shared Services marketing framework.

Key Responsibilities:

  • Customer Lifecycle Strategy: Develop and manage the customer lifecycle program plan tailored for the Enterprise and Regulated Industries audience, leveraging customer analytics and insights. Collaborate with field marketing, global customer marketing, and customer success teams to define business requirements, messaging, and tactics aimed at enhancing engagement and optimizing sales and marketing efficiency.
  • Field Alignment and Partnerships: Collaborate with field marketing and global customer marketing to align business needs with Customer Success and Service teams. Communicate and advocate for programs within Enterprise Americas and beyond, working closely with field teams to deepen customer insights and support consulting conversations.
  • Consistency, Scale, and Measurement: Establish an insights-driven approach to customer lifecycle programs through effective frameworks and governance. Define key performance indicators in collaboration with our analytics team to assess engagement, customer growth, business impact, and return on marketing investment.

Ideal Candidate Profile: The successful candidate will be a dynamic leader and confident communicator, possessing a data-driven mindset and a passion for customer advocacy. They will have strong collaborative skills and the ability to represent our marketing perspective with professionalism and clarity.

Qualifications:

  • 7+ years of experience in Customer Marketing, with a preference for technology and B2B marketing backgrounds.
  • Proficient presentation skills, both in-person and virtually.
  • Experience in cross-functional collaboration with sales and external partners.
  • A Bachelor’s degree in Marketing or a related field is required.

Specialized Skills:

  • Experience with customer relationship management and marketing automation tools.
  • Strong leadership and interpersonal abilities to motivate teams and drive initiatives.
  • Analytical skills to interpret data trends and recommend actionable strategies.
  • Effective communication skills for both internal and external stakeholders.

Our Commitment: SAP is dedicated to fostering an inclusive workplace where every individual can thrive. We believe in harnessing the unique talents and perspectives of our employees to create a more equitable world.