Marketing Cloud Technical Specialist
3 weeks ago
Job Summary
Job Description
What is the opportunity?
The Marketing Automation Technical Specialist will partner with Program Owner and digital specialists to brainstorm, gather requirements, design, develop and implement best-in-class targeted campaigns utilizing Salesforce Marketing Cloud. As a technical specialist for the Salesforce Marketing Cloud platform, this individual will assist in designing scalable and efficient solutions. As a part of our fast-paced, growing marketing organization our ideal candidate will be energetic, technically savvy, a self-starter, and possess a detailed focus that will support the marketing automation platform. This is your opportunity to use your Salesforce technical abilities to assist RBC Wealth Management in providing best-in-class marketing capabilities to support their business growth and success.
What will you do?
Campaign Strategy (20%)
- Collaborate, architect, design and develop end-to-end marketing campaigns with business partners utilizing Salesforce Marketing Cloud, designing scalable and efficient solutions.
- Assist in evaluation and integration of new technologies and tools to enhance the platform's capabilities.
- Stay updated on the latest trends and developments in Salesforce Marketing Cloud and related technologies.
Technical (45%)
- Responsible for Administration of Salesforce Marketing Cloud Platform for US Wealth Management
- Act as a technical contact for Program Owners, external partners, vendors, and consultants.
- Build, test and deploy email campaigns within Salesforce Marketing Cloud and Distributed Marketing Develop and edit email templates within Salesforce Marketing Cloud
- Evaluate and recommend technical approaches, ensuring feasibility, scalability, and alignment with the overall architecture.
- Create SQL queries in Automation Studio to segment audiences.
- Provide technical guidance and expertise throughout the project lifecycle, from conception to deployment.
- Participate in discovery sessions to gather detailed requirements and identify potential technical challenges.
- Document technical requirements and specifications, ensuring clarity and comprehensiveness.
- Partner with Program Owner, other specialists, and agency partners on requirements, development, and QA for projects where applicable
Support & Troubleshooting (25%)
- Assist in answering questions and troubleshooting issues regarding the SFMC and Distributed Marketing product.
- Troubleshoot technical issues related to HTML templates, email testing, list segmentation and all other areas of email execution
Optimization & Reporting (10%)
- Assist in creating and monitoring Salesforce Marketing Cloud reporting.
- Analyze existing systems and processes to identify opportunities for improvement and innovation.
- Implement scalable, repeatable and comparable methods of measurement and performance tracking and distribute post-campaign.
What do you need to succeed?
Must-have
- Bachelor's degree
- 3+ years experiences with marketing automation platforms (Salesforce Marketing Cloud)
- 3+ years of experience with Salesforce
- Demonstrated experience developing marketing strategies and programs.
- Proven dedication to and focus on client service and satisfaction.
- Exceptional project management skills.
- Excellent interpersonal and communication skills to direct, motivate and persuade.
- Self-starter who can make decisions independently.
- Detailed oriented.
- Able to handle multiple tasks under very tight deadlines.
What's in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable.
- Leaders who support your development through coaching and managing opportunities
- Ability to make a difference and lasting impact.
- Work in a dynamic, collaborative, progressive, and high-performing team
- Flexible work/life balance options
- Opportunities to do challenging work.
- Opportunities to take on progressively greater accountabilities.
- Access to a variety of job opportunities across business
Job Skills
Campaign Development, Campaign Strategies, Client Service, Design, Distributed Marketing, Email Marketing, Email Templates, End-to-End Testing, Management Reporting, Marketing Automation, Marketing Campaigns, Marketing Planning, Marketing Strategies, Salesforce (Software), Salesforce Marketing Cloud, Salesforce Marketing Cloud Email Studio, Salesforce Marketing Cloud Personalization, Teamwork, Technical Acumen, Technical IssuesAdditional Job Details
Address:
250 NICOLLET MALL:MINNEAPOLIS
City:
Minneapolis
Country:
United States of America
Work hours/week:
40
Employment Type:
Full time
Platform:
WEALTH MANAGEMENT
Job Type:
Regular
Pay Type:
Salaried
Posted Date:
Application Deadline:
Inclusion and Equal Opportunity Employment
At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.
Join our Talent Community
Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.
Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at
RBC is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veterans status or any other legally-protected factors.
-
Salesforce Marketing Cloud Specialist
4 days ago
Minneapolis, Minnesota, United States Compunnel Full timeThe Salesforce Marketing Cloud Specialist is tasked with comprehending business needs and delivering top-notch technical solutions that enable the Marketing teams to leverage the Marketing Cloud Mobile Connect and Email Studio platforms effectively. The communication strategy incorporates Salesforce integration within a range of order-related systems...
-
Cloud Infrastructure Specialist
1 week ago
Minneapolis, Minnesota, United States C4 Technical Services Full timeCloud Infrastructure Specialist Location: Remote or Hybrid The Cloud Infrastructure Specialist role is designed to provision and sustain dependable and repeatable cloud infrastructure for enterprise applications. This position will employ an infrastructure as code methodology to safeguard cloud resources and manage application registrations and permissions...
-
Minneapolis, Minnesota, United States K&K Global Talent Solutions INC. Full timeK&K Global Talent Solutions Inc is a global recruitment firm that has been delivering technical expertise across Europe, Canada, and the USA since 1993.This opportunity is with one of our esteemed clients in the USA, who is actively seeking to enhance their teams.Position: Salesforce Marketing Cloud ArchitectLocation: Minneapolis, MN/onsiteExperience...
-
Cloud Operations Reliability Specialist
1 week ago
Minneapolis, Minnesota, United States Federal Reserve System Full timeCompany Overview: The Federal Reserve Bank of Chicago is a pivotal institution in the financial services sector, delivering a comprehensive array of payment solutions through its Federal Reserve Financial Services (FRFS) division. Our mission is to evolve into a national, enterprise-oriented organization that swiftly meets market demands for innovative...
-
Cloud Infrastructure Specialist
1 week ago
Minneapolis, Minnesota, United States Diverse Lynx Full timeJob Title: Cloud Infrastructure Specialist Location: Minnesota, Minneapolis Position Type: FulltimeJob Title Cloud Infrastructure Specialist/ Cloud Services Engineer Relevant Experience(in yrs) 10+ Work Location (State, City and Zip) Minnesota, Minneapolis Technical/Functional Skills Azure, Terraform, CI/CD IAC pipeline, Ansible automation Roles &...
-
Marketing Coordinator
1 week ago
Minneapolis, Minnesota, United States Paradox Marketing Full timeParadox Marketing is a prominent firm known for its innovative marketing and sales strategies in the industry. Our primary goal is to assist our esteemed clients in boosting their revenue and enhancing their brand visibility. Our Entry-Level Marketing team focuses on establishing connections between our clients and their target audience through effective...
-
Cloud Transformation Expert
5 days ago
Minneapolis, Minnesota, United States Motion Recruitment Full timeJob SummaryAt Motion Recruitment, we are seeking a highly skilled Cloud Infrastructure Specialist to join our team. As a key member of our team, you will be responsible for designing and implementing cloud-based solutions that meet the needs of our clients.Key ResponsibilitiesDesign and implement cloud-based infrastructure solutions using AWS, Azure, and...
-
Cloud Infrastructure Security Specialist
1 week ago
Minneapolis, Minnesota, United States Aloden Inc Full timePosition: Cloud Infrastructure Security SpecialistCompany: Aloden IncWork Arrangement: HybridContract Duration: 12+ MonthsEligible Work Authorization: US Citizens, Green Card Holders, EAD HoldersEssential Qualifications:Expertise in cloud security frameworks, particularly with GCP and Azure using Terraform.A minimum of 10 years of experience in information...
-
Cloud Solutions Sales Specialist
4 days ago
Minneapolis, Minnesota, United States Fishbowl Solutions Full timeJob OverviewPosition: Cloud Solutions Sales - Content ManagementAt Fishbowl Solutions, we empower forward-thinking organizations to enhance information accessibility, optimize workflows, and foster innovation. Our offerings include software and consulting services that utilize cutting-edge technologies from Oracle, Google, Mindbreeze, and PTC. This position...
-
Cloud Solutions Sales Specialist
4 days ago
Minneapolis, Minnesota, United States Fishbowl Solutions Full timeJob OverviewPosition: Cloud Solutions Sales - Content ManagementAt Fishbowl Solutions, we empower forward-thinking organizations to enhance information accessibility, optimize workflows, and foster innovation. Our company offers a blend of software and consulting services that utilize cutting-edge technologies from Oracle, Google, Mindbreeze, and PTC. This...
-
Technical Program Manager
17 hours ago
Minneapolis, Minnesota, United States Hewlett Packard Enterprise Development LP Full timeJob DescriptionJob Title: Technical Program Manager - Cloud and Edge ComputingJob Summary:Hewlett Packard Enterprise Development LP is seeking an experienced Technical Program Manager to lead the development of cloud and edge computing solutions. The successful candidate will be responsible for establishing capacity planning, aligning and tracking work...
-
Oracle EPM Cloud Solutions Specialist
1 week ago
Minneapolis, Minnesota, United States INA Solution Inc Full timePosition OverviewRole: Oracle EPM Cloud Solutions SpecialistCompany: INA Solution IncEmployment Type: Full-timeKey Competencies:Expertise in Oracle technologiesProficiency in Enterprise Performance Management (EPM)Experience with FCCS, EPBCS, ARCS, and ESG solutionsThis role involves collaborating with clients to implement and optimize Oracle EPM Cloud...
-
Cloud Operations Specialist
1 week ago
Minneapolis, Minnesota, United States Taylor Communications Full time**Empower Your Career with Taylor Corporation**At Taylor Corporation, we are a vibrant and diversified organization with ambitious goals for the future - and for your professional journey. We are committed to unlocking our employees' potential and fostering opportunities and stability for every team member. If you are seeking a more substantial role - one...
-
Cloud Solutions Sales Specialist
1 week ago
Minneapolis, Minnesota, United States Fishbowl Solutions Full timeJob OverviewPosition: Cloud Solutions Sales - Content ManagementAt Fishbowl Solutions, we empower forward-thinking organizations to enhance information accessibility, optimize workflows, and foster innovation. Our company offers software and consulting services that utilize cutting-edge technologies from Oracle, Google, Mindbreeze, and PTC. This position is...
-
Marketing Automation Program Lead
3 weeks ago
Minneapolis, Minnesota, United States Royal Bank of Canada Full timeJob SummaryJob DescriptionWhat is the opportunity?The Marketing Automation Program Lead is responsible for helping build and grow the Salesforce Marketing Cloud system through strategic digital marketing initiatives. The Lead will partner with business stakeholders, marketing strategists, Salesforce CoE, and digital measurement teams to brainstorm, gather...
-
Marketing Automation Program Lead
3 weeks ago
Minneapolis, Minnesota, United States RBC Capital Markets, LLC Full timeJob SummaryJob DescriptionWhat is the opportunity?The Marketing Automation Program Lead is responsible for helping build and grow the Salesforce Marketing Cloud system through strategic digital marketing initiatives. The Lead will partner with business stakeholders, marketing strategists, Salesforce CoE, and digital measurement teams to brainstorm, gather...
-
Technical Sales Specialist
1 week ago
Minneapolis, Minnesota, United States Jobot Full timeAttractive Compensation and Incentives, Comprehensive BenefitsThis opportunity is hosted by Jobot.About Us:We are a leader in precision-engineered porous plastic solutions.Why Consider Joining Us?* Attractive Compensation & Incentives* Comprehensive Benefits* Opportunities for AdvancementPosition OverviewAs a Permanent Technical Sales Specialist in the...
-
Marketing Automation Leader
1 month ago
Minneapolis, Minnesota, United States UnitedHealth Group Full timeAt UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start...
-
Azure Cloud Systems Architect
4 weeks ago
Minneapolis, Minnesota, United States CliftonLarsonAllen Full timeCLA is a top 10 national professional services firm where our purpose is to create opportunities every day, for our clients, our people, and our communities through industry-focused wealth advisory, digital, audit, tax, consulting, and outsourcing services. Even with more than 8,500 people, 130 U.S. locations, and a global reach, we promise to know you and...
-
Client Relations Specialist
1 week ago
Minneapolis, Minnesota, United States Paradox Marketing Full timePosition OverviewAt Paradox Marketing, we are experiencing significant growth and are eager to welcome new talent to our team. We are currently seeking a motivated and enthusiastic Client Relations Specialist to join our expanding workforce.Paradox Marketing collaborates with top-tier telecommunications companies globally, representing our clients with the...