Mobile Marketing Leader

1 month ago

Minneapolis, Minnesota, United States Optum Full time
Marketing Automation Leader - Minneapolis, MN Preferred (ID:

Description -

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together.

Level2 is looking for a Marketing Automation Leader who will be responsible for the hands-on designing, implementing, and optimizing our consumer demand generation strategies.

This role requires a blend of technical proficiency, creativity, analytical thinking, and leadership skills to effectively manage our automation communication platforms and drive successful consumer engagement. As a Marketing Automation Leader ,you'll have the opportunity to expand your multi-channel marketing, technology, and automations skills on a high-performing team that greatly impacts the growth and efficacy of the Level2 business.

If you are located Minnesota, you will have the flexibility to work remotely* as you take on some tough challenges. Minneapolis and Hybrid in Minnetonka, MN preferred.

Primary Responsibilities:

Lead the execution of automated communication strategies (e.g., email, SMS, in app messaging, etc) that drive consumer demand and affect member outcomes; contributing to strategy development, too Design and implement targeted campaigns in Salesforce Marketing Cloud, leading the creation of supporting automated workflows as assigned and scheduled in Asana Analyze and report on the effectiveness of automated communications, using data to build to insights, all to improve effectiveness Lead the creation of interaction experiments and employ A/B testing to regularly learn what audience engagement best advance our business Oversee servicing support requests related to any automated communication issues/concerns Oversee others on the automated communications team, within the greater consumer demand generation team Train and develop other members of the team to ensure successful delivery of automated communication strategies Continue developing technical expertise and certifications with automated communication toolsYou'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Qualifications -

Required Qualifications:

Experience with campaign performance reporting to inform insight that informs action Experience with using project management tools Demonstrated experience with mobile communication channels (push, in-app messaging, SMS) Demonstrated experience with effective communication and organization skills in a highly collaborative environment Knowledge of HTML for limited cosmetic edits and alterations Knowledge of CCPA, TCPA and other relevant privacy regulations A record of success with journey building and end-to-end email execution with an understanding of email best practicesPreferred Qualifications:

4+ years of experience with Salesforce Marketing Cloud; experience with other digital marketing automation systems (including Adobe Marketing Cloud) Experience with the highly regulated healthcare industry Knowledge of Salesforce Sales Cloud contact management and workflow automation Basic SQL knowledge*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

  • Marketing Automation Leader

    1 month ago

    Minneapolis, Minnesota, United States UnitedHealth Group Full time

    At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start...

  • Mobile Associate, Retail Sales

    1 month ago

    Minneapolis, Minnesota, United States T-MOBILE USA, Inc. Full time

    At T-Mobile, we invest in YOU Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access...

  • Market Transformation Operations Leader

    7 days ago

    Minneapolis, Minnesota, United States Center for Energy and Environment Full time

    The Market Transformation Operations Leader will be instrumental in driving the effectiveness and advancement of the market transformation division by managing departmental operations and administrative activities. This encompasses oversight of contract and budget administration, facilitating recruitment and onboarding for new team members, organizing team...

  • State DOT Market Leader

    1 month ago

    Minneapolis, Minnesota, United States The Foth Companies Full time

    Do you like to solve problems in an engaging, collaborative, team environment? Are you excited about discovery, technical innovation, and achievement? Does working in a flexible culture with professional growth opportunities, a family friendly vibe, and smart, caring colleagues make for a great day? If so, consider an employment opportunity at Foth and join...

  • Executive Leader, Capital Markets

    3 days ago

    Minneapolis, Minnesota, United States Altius Search Group LLC Full time

    Job Summary:Altius Search Group LLC is seeking a seasoned professional to fill the role of Director, Capital Markets in the Equipment Finance Industry. Our client is an Independent Equipment Finance Company poised for growth, and this position will play a crucial role in driving that expansion.Key Responsibilities:Contribute to the development of internal...

  • Urban Mobility Project Manager

    3 months ago

    Minneapolis, Minnesota, United States SRF Consulting Group Full time

    Urban Mobility Project Manager SRF Consulting Group, Inc. creates lasting solutions to strengthen communities. SRF's engineers, planners, and designers collaborate with our clients and their partners to ensure meaningful results for the most challenging projects and enrich everyday experiences. Our award-winning projects range from designing roadways,...

  • Salesforce Marketing Cloud Specialist

    3 days ago

    Minneapolis, Minnesota, United States Compunnel Full time

    The Salesforce Marketing Cloud Specialist is tasked with comprehending business needs and delivering top-notch technical solutions that enable the Marketing teams to leverage the Marketing Cloud Mobile Connect and Email Studio platforms effectively. The communication strategy incorporates Salesforce integration within a range of order-related systems...

  • Marketing Automation Director

    2 days ago

    Minneapolis, Minnesota, United States UnitedHealth Group Full time

    About the RoleWe are seeking a highly skilled Marketing Automation Director to join our team at UnitedHealth Group. As a key member of our consumer demand generation team, you will be responsible for designing, implementing, and optimizing our automated communication strategies to drive consumer demand and improve member outcomes.Key ResponsibilitiesLead the...

  • Marketing Automation Director

    4 days ago

    Minneapolis, Minnesota, United States UnitedHealth Group Full time

    About the RoleWe are seeking a highly skilled Marketing Automation Director to join our team at UnitedHealth Group. As a key member of our consumer demand generation team, you will be responsible for designing, implementing, and optimizing our automated communication strategies to drive consumer demand and improve member outcomes.Key ResponsibilitiesLead the...

  • Mobile Radiology Specialist

    1 week ago

    Minneapolis, Minnesota, United States GQR Healthcare-Allied Full time

    Position OverviewGQR Healthcare-Allied is in search of a mobile Radiology Specialist for a temporary assignment.Role Responsibilities & QualificationsField: Radiology SpecialistProfession: Allied Health PractitionerContract Length: 13 weeks32 hours weeklyWork Schedule: 12-hour shifts, including days, evenings, and nightsJob Type: TravelBenefits: Manage...

  • Product Manager for Mobile Financial Solutions

    3 days ago

    Minneapolis, Minnesota, United States INSPYR Solutions Full time

    Position: IT Project/Product Manager (Digital Banking – Financial Services) Work Arrangement: Hybrid model, with flexibility for remote workContract Length: 6-month engagementPay Rate: $65-72/hr.Key Responsibilities:Develops and implements project work plans, adjusting as necessary to accommodate evolving requirements.Accountable for delivering a digital...

  • Regional Sales and Marketing Leader for Senior Living

    1 week ago

    Minneapolis, Minnesota, United States Cassia Full time

    Join Our Team as a Regional Director of Sales and MarketingIf you are a seasoned professional in Sales and Marketing with a focus on person-centered training, we invite you to explore this remarkable opportunity.About the Role: Cassia is seeking a passionate and resident-focused Regional Director of Sales and Marketing for our Senior Living sector. In this...

  • Regional Operations Leader

    1 week ago

    Minneapolis, Minnesota, United States Via Transportation Inc Full time

    At Via Transportation Inc, we are leveraging technology to revolutionize transportation globally. Our mission encompasses everything from enhancing individual daily commutes to minimizing the overall environmental impact of transit systems.As a Regional Operations Leader within our Transit-as-a-Service (TaaS) Operations team, you will take charge of...

  • Business Leader

    4 weeks ago

    Minneapolis, Minnesota, United States Apple Full time

    Join our team as a Business LeaderDrive the strategy and business vision across all locationsFoster consistent practices while adapting to unique market variancesMaintain a constant influence on store teams, focusing on building relationships with local businesses and managing accountsDevelop a strong business team to help companies succeed and exceed...

  • Mobile Facilities Maintenance Specialist

    1 week ago

    Minneapolis, Minnesota, United States Trinity Property Consultants Full time

    Join Our Team as a Mobile Facilities Maintenance SpecialistAt Trinity Property Consultants, your skills are crucial to our ongoing success. Become a vital member of an organization that values your expertise and is dedicated to your professional development.For over three decades, we have been guided by our core principles of innovation, collaboration,...

  • Marketing Trainee

    1 week ago

    Minneapolis, Minnesota, United States Polaris Industries Inc Full time

    At Polaris Industries Inc., we thrive on our passion for innovation and transformation. We empower our team members to embrace challenging roles and assignments within our dynamic work environment. Our workforce is our greatest asset, and we are dedicated to creating exceptional products and experiences that inspire us to Think Outside.Internship Program...

  • Marketing Trainee

    1 week ago

    Minneapolis, Minnesota, United States Polaris Full time

    About Polaris Inc.At Polaris Inc., we embrace our passion for innovation and change. Our team members are empowered to tackle challenging roles and assignments within a dynamic work environment. Our workforce is our greatest asset, and we are dedicated to creating exceptional products and experiences that inspire us to Think Outside.Internship Program...

  • Senior Global Mobility Services Manager

    1 week ago

    Minneapolis, Minnesota, United States KPMG-UnitedStates Full time

    Position Title: Senior Manager, Global Mobility Services - Expatriate TaxFunction: Tax ServicesOverview:At KPMG, you will be a vital member of a forward-thinking team at one of the leading tax firms globally. Experience a collaborative culture that fosters your professional growth. Collaborate with KPMG's extensive network of experts and leverage our...

  • E-commerce Marketing Strategist

    2 days ago

    Minneapolis, Minnesota, United States Best Buy Full time

    Position Overview:As the E-commerce Marketing Strategist, you will be responsible for managing digital marketing initiatives within the e-commerce landscape to support critical business objectives. Your role will encompass driving promotional campaigns, enhancing app engagement, and optimizing user experiences across various platforms. Collaboration with...

  • Creative Team Leader

    1 week ago

    Minneapolis, Minnesota, United States Thrivent Financial Full time

    The Creative Team Leader for field and product marketing will spearhead a group of creative professionals, guiding the development of tailored brand content for our diverse regional markets. This role is essential in maintaining a cohesive brand message while adapting to local nuances. The ideal candidate will possess a deep understanding of cultural...