Digital Marketing Strategist
1 week ago
Job Summary
We are seeking a highly skilled Digital Marketing Strategist to join our team at Stratasys. As a key member of our marketing team, you will be responsible for developing and executing marketing automation strategies to drive business growth and improve customer engagement.
Key Responsibilities
- Develop and Optimize Marketing Automation Platforms: Design and implement marketing automation platforms to streamline campaigns, increase ROI, and enhance customer experiences.
- Design and Build Automated Marketing Campaigns: Create automated marketing campaigns, including email nurture streams and lead scoring programs, to engage customers and drive conversions.
- Develop Segmentation Strategies: Develop data-driven segmentation strategies based on customer behaviors, demographics, and firmographics to improve campaign effectiveness.
- Analyze Campaign Performance Data: Analyze campaign performance data to optimize email deliverability, open rates, and lead conversion, and make data-driven decisions to improve marketing strategies.
- Ensure Data Accuracy and Integration: Ensure accurate integration of customer data across marketing automation and CRM systems to provide a seamless customer experience.
- Collaborate with Developers: Collaborate with developers on integration projects to ensure smooth execution of marketing automation strategies.
- Document Marketing Automation Processes: Document data-driven marketing automation processes and train marketing stakeholders to ensure consistency and efficiency.
- Stay Up-to-Date with Marketing Automation Best Practices: Stay updated on marketing automation best practices and platform features to ensure our marketing strategies are always aligned with industry standards.
Requirements
- Education: Bachelor's degree in Marketing or a related field.
- Experience: 2-4 years of experience in a data-driven marketing automation role.
- Skills: Experience with lead nurturing, segmentation, and campaign management, as well as proficiency in analyzing and interpreting campaign data.
About Stratasys
Stratasys is a global leader in 3D printing, providing innovative solutions for industries like aerospace, automotive, and healthcare. We focus on transforming product design, manufacturing processes, and patient care.
Stratasys is an Equal Opportunity Employer, welcoming applicants from diverse backgrounds and offering accommodation for qualified individuals with disabilities. All qualified applicants will be considered without regard to race, color, religion, sex, age, disability, military status, or national origin.
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