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Account Executive, Consumer
4 months ago
About The Role:
We are currently looking for an Account Executive, RDN (Registered Dietitian, Nutritionist) to join our Consumer team in Chicago, with a focus on accounts in the food, health and nutrition space. You will succeed at Zeno if you are fearless, media-savvy, resourceful, tenacious, and can drive great programs and results while building strong, productive relationships with your clients and your team.
Responsibilities:
- Actively participate in brainstorms.
- Assist in research, development and writing of program plans.
- Assist with building thoughtful activation plans that will break through with food & lifestyle press and media-able RDs.
- Assist with new business proposals and attend new business pitches and meetings as necessary.
- Assist with trendspotting and compiling food and nutrition trend updates for agency and client audiences.
- Build and maintain relationships with restaurant/CPG/QSR beat reporters, food and wellness lifestyle media, emerging media outlets and media-able RDs/fitness experts.
- Build knowledge of food & nutrition-focused tradeshows, such as FNCE, to contribute to client and agency event strategies; attend select tradeshows and build recaps for agency and client audiences.
- Build strong relationships with client and vendor contacts and proactively manage correspondence.
- Coach AAEs and interns and demonstrate ability to supervise and delegate tasks as necessary.
- Communicate with your account team to keep them abreast of timelines and deadlines.
- Compile media results for clients (Experience with managing coverage trackers for your teams preferred.)
- Contribute to, and attend, new business pitches in the position of nutrition expert.
- Craft thoughtful pitches and build/maintain media lists for accounts (Experience with Cision and/or Muckrack preferred.)
- Develop and manage media relations programs spanning consumer, trade, business and vertical press including but not limited to food/beverage, lifestyle, technology, etc.
- Develop recipes for select food clients that align with nutrition and ingredient trends.
- Manage multiple projects simultaneously meeting deadlines and budgets.
- Plan and implement press conferences, seminars, speakers' bureau, and other special events.
- Practice effective project management while working with other team members and show an understanding of the "big picture" of client programs.
- Provide counsel to Zeno teams and clients on nutrition benefits of products and nutrition topics in the news.
- Pull nutrition data for client-provided recipes leveraging software provided by agency.
- Research, interview, write, and edit media materials such as: news releases, fact sheets, pitches, message maps and other media materials as needed.
- Support social media efforts.
- Understand general principles of business and marketing and the role of PR in communications.
- Understand key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace.
Qualifications:
- Must be fully vaccinated against COVID-19 (i.e., at least 2 weeks after last dose) and, if hired, present proof of vaccination before start date. Candidates may request accommodation due to a disability or sincerely held religious belief or an exception required under applicable law.
- MS, RD preferred.
- 1-3 years of experience in consumer or brand PR.
- Demonstrated the ability to thrive in a fast-paced environment and the ability to "think on your feet" and respond quickly as business factors shift.
- Digitally savvy, personally and professionally. You understand that any client program should be rounded out with social elements in today's world.
- Driven and detail-oriented, and you possess the ability to manage multiple priorities and successfully meet deadlines.
- Earned a Bachelor's degree.
- Love media relations and building strong relationships with reporters in the Consumer/Lifestyle/Travel vertical.
- Organized, and you manage time effectively.
- Thrive in a close team environment.
- Writing skills are exceptional.
ABOUT US
Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry's most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek's Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.
ABOUT OUR BENEFITS
Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US.
