Marketing Analytics

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

What you'll do

SAP Concur is looking for a motivated and data-driven Marketing Strategist Director to drive the Marketing Analytics and Insights Strategy function cross-functionally, working within the Global Performance & Strategy team to help the business units build a predictable, efficient, scalable growth engine. This role will be focused on enhancing efficiency and success while driving the ongoing performance evolution of SAP Concur marketing, working collectively with team members to deliver marketing data and insights to support decisions around demand generation, pipeline management, market segmentation, and program execution.

Your responsibilities include:

• Demonstrate the deepest level of Marketing Analytics Strategy expertise, ensuring understanding, trust, and cooperation through effective communication and data storytelling
• Act as a team champion across the business, partnering with global and Asia Pacific and Japan (APJ) Marketing leaders to ensure that the team roadmap best supports business priorities, aligns with industry best practices, and is attainable based upon team strengths and capacity.
• Build and/or partner in the creation of dashboards to help answer specific business questions, working simultaneously with multiple global teams to ensure data accuracy and surface data trends that give Marketing leaders the insight they need to make informed decisions.
• Perform quantitative and qualitative analyses of internal datasets to help optimize marketing efforts throughout the customer lifecycle. This would include, but not be limited to, providing, and presenting actionable insights to drive engagement, pipeline, and revenue to executive-level stakeholders.
• Lead cross-channel analysis and impact across marketing efforts (i.e. attribution modeling): provide analysis on tactics, activity, frequency, behaviors and recommendations for enhanced buying experience and channel efficiency and ROI.
• Drive scoping, documentation and training for marketing processes, definitions, and best practices. This will include creating analyses to help answer key marketing questions, as well as identifying and presenting these insights and recommendations to stakeholders.
• Partner with Marketing Intelligence, Technology and Automation teams on reporting, technology evaluation, database segmentation, data cleanliness and integrity and process change impact.

What you bring

• BA degree and 10+ years of experience preferred.
• Ability to think in the abstract and understand the intricacies of a complex system.
• Proficiently demonstrates ability to work with multiple and large datasets, ideally specific to customer journey and demand funnel analysis. Relational database experience preferred.
• Advanced Excel and SQL experience required, Tableau, SAP Analytics Cloud, and Adobe Analytics experience preferred. Tableau Data Analyst certification preferred.
• Demonstrates in-depth knowledge of reporting objects (lead/contact, opportunity, account, etc.)
• Understanding of/familiarity with marketing demand funnel and attribution models
• Excellent written and verbal communication skills; must be able to simplify and explain complex ideas, processes, and data structures. Advanced PowerPoint experience a plus.
• Strong track record of cross-functional collaboration.
• Natural curiosity, and excitement to stay abreast with the latest marketing technology trends and best practices.
• Highly accountable with strong project management skills and an ability to meet critical deadlines.
• Experience conducting training to help users understand reports and metrics.
• Displays a passion for what you do and a drive to improve.
• The ideal candidate will have scheduling flexibility to interface with US and APJ time zones 2-3 days per week (may require later/earlier hours depending upon location)

Meet your team

As a member of the Global Performance & Strategy team, the Marketing Strategist Director is integral to enhancing efficiency and success while driving the ongoing performance evolution of SAP Concur marketing.

Preferred Locations:

US West Coast (Seattle) or Australia.

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Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.

SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team:

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Successful candidates might be required to undergo a background verification with an external vendor.

Requisition ID: | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid.

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