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Senior Marketing Strategy Manager
2 months ago
As a key member of the Walmart US eCommerce team, you will contribute to the development and implementation of impactful marketing strategies that enhance our brand visibility and drive revenue growth. This role is crucial in connecting Marketplace sellers with Walmart's global customer base.
Key Responsibilities:
1. Formulate and execute comprehensive marketing strategies that align with business objectives to boost customer acquisition, retention, and market share.
2. Conduct thorough market analysis to uncover trends, customer preferences, and competitor actions, transforming insights into actionable strategies.
3. Collaborate with cross-functional teams to ensure the effective execution of marketing initiatives, including product launches, promotional campaigns, and advertising efforts.
4. Leverage data analytics to assess the success of marketing campaigns, monitor key performance indicators, and provide insights for ongoing optimization.
5. Manage marketing budgets efficiently, ensuring a strong return on investment and judicious use of resources.
6. Foster and maintain robust relationships with key stakeholders across various departments including Business, Strategy, Analytics, and Product.
Ideal Candidate Attributes:
- A blend of creative and analytical thinking.
- Proven ability to collaborate and influence across teams.
- An inquisitive mindset, capable of navigating ambiguity and adapting to shifting business priorities.
- Expertise in guiding strategies to deliver meaningful outcomes for both customers and the business.
- Strong communication skills, capable of simplifying complex topics into clear, actionable insights.
- High standards of excellence that inspire peers and partners.
- Preference for a dynamic, fast-paced work environment.
Minimum Qualifications:
- A minimum of 7 years of marketing experience.
- At least 2 years in Retail Analytics, Digital Analytics, or eCommerce Analytics.
- Experience managing comprehensive campaigns across diverse channels, including social media and influencer marketing.
- Prior supervisory experience in a marketing capacity.
- Proven experience collaborating with creative, operations, product, and analytics teams.
Compensation and Benefits:
Walmart offers competitive compensation, performance-based bonuses, and a comprehensive benefits package designed to support the well-being of our associates. Benefits include health coverage, retirement plans, paid time off, and educational assistance programs.
Join us in our mission to enhance the shopping experience for customers worldwide.