Senior Manager, Integrated Marketing Strategy

2 weeks ago

Bellevue, Washington, United States T-Mobile Full time


Join T-Mobile, a leader in innovation, and become part of a team that has transformed an entire industry. We have redefined customer service, introduced real 5G across the nation, and are now at the forefront of technological advancements in wireless and beyond.

Our work is both thrilling and fulfilling, and we invite you to explore the career opportunity below as a chance to grow with us, achieve remarkable outcomes, and most importantly, #BEYOU with us.

As a Senior Manager of Integrated Marketing, you will spearhead acquisition strategies across various tactics for T-Mobile Home Internet.

This role is crucial in defining and crafting integrated marketing strategies and plans that utilize paid, owned, and earned channels, aligning with company priorities and fulfilling commercial and brand objectives.

Building strategic partnerships with commercial teams, operations, direct channel operations, and analytics is essential. A deep understanding of the evolving MarTech/AdTech landscape and the ability to effectively coordinate sophisticated marketing plans across multiple channels and teams are vital for success.

Moreover, this position plays a key role in ensuring the execution of targeted marketing initiatives across all functional marketing areas, both offline and online, while maintaining consistency and meeting product experience, digital transformation, and brand marketing priorities.

This opportunity is an ambitious and exciting role for a marketing leader passionate about developing comprehensive capabilities and launching innovative products into the market.


KEY RESPONSIBILITIES:
Lead the tactical strategy and execution for T-Mobile Home Internet marketing, collaborating with both internal and external stakeholders. Oversee cross-channel campaign functionality with a focus on enhancing customer experience and maximizing opportunities through signal and optimization. Identify data connectivity gaps and proactively seek solutions across the organization.

Utilize data, analytics, and segmentation to uncover opportunities and insights, translating needs into actionable integrated marketing plans for direct marketing tactics that enhance performance and achieve objectives. Collaborate closely with leadership across both commercial and brand functions to align campaign plans and orchestrate teams/resources to ensure timely and budget-friendly market launches.

Work in partnership with brand strategy and internal creative and web teams to facilitate tailored workstreams aimed at improving KPIs for each relevant audience segment.

Collaborate with analytics and marketing operations teams to ensure strategic objectives and learning agendas are accurately tracked and measured to assess performance. Additionally, responsible for other duties/projects as assigned by business management as needed.

QUALIFICATIONS:

Bachelor’s degree in business, marketing, or a related field; Master’s/Advanced degree preferred. A minimum of 7 years of marketing experience in developing and executing national integrated direct marketing plans with recognized B2C brands. At least 2 years of experience delivering omni/multi-channel integrated campaigns at scale, utilizing data and digital execution.

Strong understanding of digital marketing, including CRM, web/ecommerce, media, and social platforms. Experience in data-driven marketing techniques and traditional database marketing is essential. Proficiency in Adobe Analytics and media platforms is a significant advantage. Exceptional ability to apply consumer insights to enhance campaign targeting, delivery, and performance.

Experience in end-to-end campaign development, including strategy, segmentation, and targeting in a multi-channel/omni-channel environment.


Ensure alignment among all partners and delivery on clearly defined strategies. Must be at least 18 years of age and legally authorized to work in the United States.

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