Talent Acquisition Marketing Senior

3 weeks ago

Bloomington, Illinois, United States Freddie Mac Full time

At Freddie Mac, you will do important work to build a better housing finance system and you'll be part of a team helping to make homeownership and rental housing more accessible and affordable across the nation.

Employees, contingent workers and visitors are no longer required to show proof of vaccination to be on-site. Effective January 2023, Freddie Mac's hybrid work arrangement is 3 days in the office (specifically Tuesday, Wednesday & Thursday).

Position Overview:

If you are an accomplished communicator who is passionate about storytelling and digital content creation, then Freddie Mac is your next destination

Apply today to join the Public Relations and Digital Communications team as a Talent Acquisition Marketing Senior, responsible for enhancing Freddie Mac's talent acquisition and recruitment marketing's public image through digital content creation for use across multiple channels.

In this role, reporting to the Digital Design and Content Manager, you'll be charged with communicating the company's activities and collaborating with business and communications leaders at all levels. To learn more about the position and our excellent benefits, please apply

Our Impact:

We bring Freddie Mac positioning, tools and resources to life with content that amplifies those communications initiatives across all channels. We collaborate across Freddie Mac to ensure alignment with business objectives — and deliver with excellence.

We conceptualize awareness campaigns to raise the profile of Freddie Mac and the services provided to showcase the impact of our work. We're responsible for the design and implementation of effective communications and marketing strategies, the optimization of existing campaigns, and the creation of new content and strategy. We provide creative direction within the approved brand framework and implement standard processes for marketing, including analytics, SEM/SEO, email marketing, social media marketing, and content amplification.

We build Freddie Mac's cohesive and differentiated positioning to grow our reputation as a transformational organization in the housing market. We break down barriers to understanding and engagement through accessible and engaging content and effective marketing of Freddie Mac tools and resources. We amplify Freddie Mac initiatives across all channels to build a connection between Freddie Mac and its various audiences with the intention of increasing engagement, followers and advocates. We are part of cultivating and engaging a passionate and inspired team.

Your Impact:

We're seeking a talent acquisition and recruitment marketer passionate about telling stories across digital channels that improve brand awareness and attract top-quality candidates.

The digital communications team is the connective tissue that unites Freddie Mac's purpose, products and services in a cohesive manner. We take our role as a voice of Freddie Mac seriously and know the importance we play as stewards of Freddie Mac's profile and reputation.

Your work falls into the following two categories:

Content & Digital Strategy

  • Develop messaging and implement strategic communications plans supporting our talent acquisition and recruitment marketing team.
  • Lead development, planning and execution of strategic content for Freddie Mac's talent acquisition and recruitment marketing digital communications channels. Including drafting monthly social and content calendars, blogs, thought leadership, advertising copy and other digital assets.
  • Use data to define, measure and report on performance, as well as inform go-forward strategies.
  • Develop campaigns and long-term projects, from strategy brief to creative execution.
  • Integrate communications initiatives across advertising, social, web and other digital platforms to ensure messages are tailored to and resonate with target audiences.
  • Apply best practices in digital communications to improve reach, engagement, SEO, etc.
  • Develop creative methods for delivering value in a driven environment.
Collaboration
  • Partner with colleagues on various teams including media relations, in-house creative agency, research, and internal communications to plan and implement coordinated digital content strategy.
  • Stay abreast of current communications, talent acquisition and recruitment marketing trends to drive continuous improvement through tools, technology, process and people.
  • Support some corporate executives with thought leadership or other communications initiatives.
  • Wear multiple hats, work independently and drive projects forward.
Qualifications:
  • 5-7+ years of related experience.
  • College degree in a communications field or equivalent experience.
  • Outstanding written and verbal skills with expertise in both long- and short-form writing (applicant may be asked to submit writing samples and take a writing test).
  • Creative problem solver who can connect the company's objectives to compelling content in a variety of formats.
  • Strong understanding of communications planning, creation, publishing, monitoring, and measurement methods and tools.
  • Public Relations agency, media relations and/or Capitol Hill experience a plus.
  • Ability to understand and translate complex subject matter for multiple audiences.
Keys to Success in this Role:
  • Exceptional written and verbal skills.
  • Demonstrated experience in digital communications, including content, social and web strategies.
  • Creative problem solver with a passion for storytelling in a variety of formats.
  • Positive relationship-building skills.
  • Strong client management skills.
  • Able to thrive in a fast-paced environment, while being flexible, collaborative and goal oriented.
  • Experience using data to inform and optimize communications strategies.

Current Freddie Mac employees please apply through the internal career site.

Today, Freddie Mac makes home possible for one in four home borrowers and is one of the largest sources of financing for multifamily housing. Join our smart, creative and dedicated team and you'll do important work for the housing finance system and make a difference in the lives of others.

We are an equal opportunity employer and value diversity and inclusion at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by applicable law. We will ensure that individuals with differing abilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Notice to External Search Firms: Freddie Mac partners with BountyJobs for contingency search business through outside firms. Resumes received outside the BountyJobs system will be considered unsolicited and Freddie Mac will not be obligated to pay a placement fee. If interested in learning more, please visit and register with our referral code: MAC.

Time-type:Full timeJob Category:Marketing CommunicationsFLSA Status:Exempt

The anticipated annualized base salary range for this position is $92,000 to $138,000 and is eligible to participate in the annual incentive program.

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