Head of B2B Growth Marketing

1 week ago

Austin, Texas, United States Right Side Up Full time
About Right Side Up
Founded in 2016, Right Side Up stands as the leading growth marketing consulting firm in the U.S., collaborating with some of the most esteemed and rapidly expanding tech companies globally. Our team is embedded within organizations like Uber, Lyft, DoorDash, and many others, providing essential marketing expertise without the typical agency fluff. We are the trusted partner for innovative startups, fast-growing tech firms, and established Fortune 500 teams, all focused on one goal: driving growth.

Position Overview
The Senior Manager of B2B Demand Generation will take charge of implementing our comprehensive B2B demand generation strategy. This role involves developing and executing tactics that enhance demand for our consulting services, agency teams, and retained search offerings. Key responsibilities will encompass lifecycle marketing, management of marketing technology, website oversight, sales enablement, and paid advertising initiatives. This position is remote and reports directly to the Director of Marketing.

Key Responsibilities
  • Lead the execution of a holistic, full-funnel demand generation strategy aimed at boosting brand visibility and generating leads—from awareness initiatives to mid- and bottom-funnel activities, ensuring alignment with business goals and audience requirements.
  • Craft and implement full-funnel lifecycle marketing strategies that nurture leads, engage clients, and foster long-term loyalty through audience segmentation, experimentation, and personalized efforts to enhance customer journeys.
  • Oversee the company website, creating new landing pages to improve user experience, support marketing campaigns, and drive conversions.
  • Evaluate and analyze demand generation initiatives to showcase ROI and program effectiveness; utilize data insights to refine and optimize marketing strategies, creative content, and messaging.
  • Manage the integration of HubSpot and other internal tools to maintain data integrity, effective customer segmentation, and accurate reporting; employ basic SQL queries to facilitate new campaigns and ensure data quality.
  • Collaborate with cross-functional teams to implement customer marketing programs that support upselling, cross-selling, and expansion efforts.
  • Oversee the end-to-end execution of paid media campaigns across platforms such as Meta, LinkedIn, and Google.
Qualifications
  • 7+ years of experience in B2B demand generation, with at least 3 years in the marketing services sector.
  • Proficient in lifecycle marketing, with experience using HubSpot or similar tools, and a solid understanding of basic HTML.
  • Experience in building and optimizing landing pages, preferably using Webflow.
  • Skilled in executing paid media strategies on platforms like Meta, LinkedIn, and Google.
  • Highly analytical, capable of interpreting data and leveraging insights for strategic decision-making; familiarity with SQL and data integration tools is a plus.
  • Strong project management skills; highly organized with exceptional attention to detail.
  • Excellent verbal and written communication abilities.
  • A collaborative spirit who thrives in a dynamic, growth-focused environment.
  • Familiarity with, or eagerness to learn about, a tech stack that includes HubSpot, Webflow, Zapier, Canva, ClickUp, Google Analytics, Slack, and Google Workspace products.
  • A passion for excellence, a commitment to continuous learning, and a keen interest in growth, marketing, and e-commerce.

  • B2B Growth Coordinator

    2 weeks ago

    Austin, Texas, United States AustinPeopleWorks Full time

    Are you an ambitious and results-oriented professional in business development? If you have a background in selling marketing, public relations, or similar services to B2B technology firms, we want to hear from you! About the Company:AustinPeopleWorks is a strategic communications and advisory firm dedicated to supporting brands, executives, and marketing...

  • B2B Growth Marketing Expert

    2 weeks ago

    Austin, Texas, United States Thoughtful Full time

    About Thoughtful AI At Thoughtful AI, we are more than just a company; we are a transformative force in the healthcare sector. Our mission revolves around enhancing healthcare operations through innovative AI solutions tailored for Revenue Cycle Management (RCM). Our AI Agents are engineered to integrate with existing systems, providing healthcare...

  • Head of Growth Marketing

    2 weeks ago

    Austin, Texas, United States Perigon Full time

    Company Overview: Perigon is at the forefront of transforming access to public information through innovative AI solutions. Our mission is to make global data not only accessible but also actionable, empowering insights and swift answers for everyone, from everyday users to busy executives. We promote a collaborative and inclusive culture where creativity,...

  • VP, B2B Marketing and Engagement

    1 month ago

    Austin, Texas, United States Realtor Full time

    At , we have among the most comprehensive and accurate coverage of real estate listings and the most engaged users across all the online real estate portals. Our mission is to make buying, selling, renting, and living in homes easier and more rewarding for everyone.Building your career? Build it better at . Join us and help change the world of real estate,...

  • Head of Strategic Partnerships

    2 weeks ago

    Austin, Texas, United States Popcorn Growth Full time

    About Popcorn GrowthWe are a leading influencer marketing agency specializing in TikTok, dedicated to transforming conventional agency methodologies.Position: Head of Strategic Partnerships at Popcorn GrowthAre you prepared to be part of a dynamic team that recognizes the significance of agility and innovation in the TikTok arena? Your search ends here.This...

  • Growth Marketing Strategist

    2 weeks ago

    Austin, Texas, United States Disclo Full time

    Position: Growth Marketing Strategist at DiscloLocation: Remote or Atlanta, GAEmployment Type: Full TimeSalary: $100,000 - $130,000 annuallyExperience: Minimum 3 years in B2B marketingRemote Work: YesStock Options: YesAvailable Positions: 1About Disclo: Disclo is dedicated to creating an inclusive workplace that accommodates health and disability needs. We...

  • Growth Marketing Manager

    3 weeks ago

    Austin, Texas, United States Way Full time

    Headquartered in Austin, Texas, with its EMEA HQ in Paris, Way is the category-leading B2B technology for brands to unlock the power of experiences. In a world where 76% of consumers would rather spend their money on experiences over material goods, Way provides the technology for brands to meet this rapidly changing consumer behavior. Way emerged in 2020 as...

  • Strategic Marketing Growth Leader

    2 weeks ago

    Austin, Texas, United States Advanced Micro Devices , Inc. Full time

    Position Overview:YOUR ROLE AT AMD MAKES A DIFFERENCEAt AMD, we are committed to enhancing lives through our innovative technology, impacting our industry, communities, and the globe. Our goal is to create exceptional products that propel next-generation computing experiences, serving as the foundation for data centers, artificial intelligence, personal...

  • Growth Marketing Manager at Rillion

    2 weeks ago

    Austin, Texas, United States ANTs Full time

    Revised Job Overview:Oversee comprehensive multi-channel initiatives and campaigns aimed at generating high-quality leads, facilitating deal creation, enhancing marketing pipeline, and driving inbound annual recurring revenue (ARR) for the US sector.Enthusiastic about expansion and fostering brand recognition through diverse marketing strategies.Work closely...

  • Senior Growth Marketing Specialist

    2 weeks ago

    Austin, Texas, United States Thoughtful Full time

    About Thoughtful AI At Thoughtful AI, we are more than just a company; we are a pioneering force in the realm of healthcare innovation. Our mission is to transform healthcare operations through advanced AI solutions specifically designed for Revenue Cycle Management (RCM). Our AI Agents integrate seamlessly with existing systems, providing healthcare...

  • Digital Marketing Manager

    3 weeks ago

    Austin, Texas, United States Fospha Marketing Full time

    Fospha is the marketing measurement platform for eCommerce brands. We have found product/market fit in the last two years and quickly become the market leader for measurement in EMEA. We are the only business of our type to be a certified partner of Meta, TikTok and Snap, and have worked with those customers to drive massive growth and value for both sides...

  • Strategic Growth Marketing Lead

    2 weeks ago

    Austin, Texas, United States webAI Full time

    Opportunity for a Growth Marketing Manager at webAIwebAI is on the lookout for a skilled Growth Marketing Manager to significantly contribute to the expansion of our user base and enhance our market visibility. This role will report to the Head of Marketing and will be pivotal in executing strategic initiatives aimed at achieving high-reaching objectives...

  • Marketing Growth Strategist

    2 weeks ago

    Austin, Texas, United States AMD Full time

    CE QUE VOUS FAITES CHEZ AMD CHANGE TOUTNous tenons profondément à transformer des vies grâce à la technologie AMD pour enrichir notre secteur, nos communautés et le monde. Notre mission est de créer d'excellents produits qui accélèrent les expériences informatiques de prochaine génération - les fondations pour le centre de données, l'intelligence...

  • Head of Strategic Partnerships

    2 weeks ago

    Austin, Texas, United States Popcorn Growth Full time

    About Popcorn GrowthWe are a pioneering TikTok-centric influencer marketing agency and social media firm, dedicated to revolutionizing traditional agency methodologies.Success on TikTok hinges on agility and effectiveness, and we believe that creators excel when given the freedom to innovate.Our streamlined influencer marketing process empowers brands to...

  • Sales Executive, Mid Market, Growth Specialist

    6 days ago

    Austin, Texas, United States Procore Technologies Full time

    About the RoleWe're seeking a highly skilled Sales Executive to join our Mid Market team at Procore Technologies. As a Sales Executive, you will be responsible for driving new business growth and revenue expansion in the Mid Market segment.Key ResponsibilitiesProspecting and Qualification: Identify and qualify new business opportunities in the Mid Market...

  • Head of Higher Education Strategy and Growth

    1 week ago

    Austin, Texas, United States Hewlett-Packard Company Full time

    About the RoleWe are seeking a highly experienced and skilled professional to lead our Higher Education market development efforts. As the Head of Higher Education Strategy and Growth, you will be responsible for driving business growth and development in the Higher Education sector.Key ResponsibilitiesMarket Development: Develop and execute a comprehensive...

  • **Mid-Market Account Executive: Growth Champion**

    6 days ago

    Austin, Texas, United States DevRev Full time

    About DevRevDevRev is a pioneering SaaS company that empowers businesses to thrive in the era of GenAI. Our purpose-built CRM, AgentOS, converges six teams onto a common platform, reducing business apps and increasing product velocity. With a blank canvas approach to collaboration, AI, and analytics, we enable SaaS companies to reduce customer churn and...

  • Sales Representative, Mid Market, Growth Opportunities

    4 days ago

    Austin, Texas, United States Procore Technologies Full time

    Job SummaryWe are seeking a highly motivated and results-driven Sales Representative to join our Mid Market Sales Team at Procore Technologies. As an Account Manager, you will be responsible for identifying and pursuing new business opportunities, building relationships with key decision-makers, and driving revenue growth.Key ResponsibilitiesProspecting and...

  • Head of Marketing Strategy

    2 weeks ago

    Austin, Texas, United States Shift Robotics Full time

    Position OverviewShift Robotics is on a transformative journey to redefine personal mobility. Our innovative approach aims to enhance walking by making it not only faster and more efficient but also universally accessible. We empower individuals to embrace walking as their primary mode of transport, effectively bypassing traffic congestion. With our...

  • Business Development Manager, Mid Market, Revenue Growth

    6 days ago

    Austin, Texas, United States Procore Technologies Full time

    About the RoleWe're seeking a highly motivated and results-driven Sales Executive to join our Mid Market team at Procore Technologies. As a Sales Executive, you will be responsible for driving revenue growth and expanding our customer base in the Mid Market segment.Key ResponsibilitiesDevelop and execute a sales strategy to acquire new customers and expand...