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Strategic Campaign Manager
2 months ago
About the Role
Athenahealth is seeking a highly skilled Strategic Campaign Manager to join our Consumer Engagement team. As a key member of our team, you will play a critical role in championing a consumer-grade patient messaging experience.
Key Responsibilities
- Develop and execute strategic campaign plans to drive patient engagement and foster loyalty
- Collaborate with cross-functional teams to define and deliver patient messaging campaigns
- Partner with product managers to develop communication strategies and creative assets
- Work closely with analytics teams to track metrics and success criteria
- Identify opportunities for campaign optimization and improvement
Requirements
- 5 years of professional experience, including 2-4 years of campaign management experience
- Bachelor's degree or equivalent combination of education and experience
- Experience in lifecycle marketing, retention marketing, or customer/consumer marketing
- Understanding of product management best practices and agile development environments
- Technical experience with CRM, marketing automation, and project management tools
About Athenahealth
Athenahealth is a leading healthcare technology company dedicated to creating a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. Our team is passionate about modernizing the healthcare experience and making a meaningful impact on people's lives.
