Growth Marketing Leader

7 days ago

Austin, Texas, United States Pocket Worlds Full time

About Pocket Worlds:

Pocket Worlds is a pioneering technology company that is revolutionizing the way creators develop and share social experiences. Our flagship platform, Highrise, is a cutting-edge social experience that has already attracted over 40 million users worldwide. We are committed to connecting the world through shared community-created experiences and realizing the positive potential of the internet.

About the Role:

We are seeking a seasoned Growth Marketing Director to lead our efforts in scaling our user base and revenue. This is a critical role that will have a direct impact on the success of our company. As a key member of our executive team, you will work closely with our CEO to develop and execute strategies that drive both inorganic and organic growth.

Responsibilities:

  • Lead our user acquisition efforts across paid channels, developing and optimizing campaigns that scale efficiently and drive measurable and repeatable success.
  • Identify and activate underutilized channels like Discord, YouTube, Instagram, and Twitter, developing strategies to turn these into effective growth drivers.
  • Apply your deep understanding of performance marketing in gaming to create competitive advantages, comparable to hedge fund trading where small, data-driven advantages are crucial.
  • Align growth marketing strategies with overall company goals, preparing and presenting reports on growth metrics and campaign effectiveness to the executive team.
  • Drive innovation and growth through constant experiments, A/B testing across multiple platforms with a balanced approach between art and science.

Requirements:

  • Proficiency in both quantitative analysis for metrics like LTV and creative skills for developing impactful ad campaigns.
  • 3+ years of experience in Growth Marketing, Performance Marketing, User Acquisition, or other relevant fields related to Data and Data Science.
  • Data-savvy with deep knowledge of marketing technologies and performance metrics.
  • Ideally hold an MBA from a Top-Tier program, with an undergrad degree from a prestigious university.

Bonuses:

  • Experience in growth marketing within the gaming industry, with success in marketing lesser-known games being a significant advantage over well-known IPs.
  • You have worked in fintech, gaming, or consumer social startups.
  • You have experience with Data Driven Marketing Experience and/or have a background in competitive fields like banking, consulting, or hedge funds, where quantitative rigor and strategic insight are paramount.
  • You're highly energetic and feel comfortable leading and pushing your team to succeed.
  • You have experience taking ownership of marketing channels with significant ($million+) spend.
  • Creative problem solver, ready to tackle complex challenges.

Why work with us:

Impact:

Your work will directly affect millions of users around the world.

Growth:

Your growth isn't capped by a career ladder. Show us you can deliver the impact, and we'll respond with recognition and reward.

Elite team:

You'll be a member of a small and elite team with a lot of freedom to go after opportunities you identify.

Culture:

High trust, high intensity, low process and bureaucracy. We pride ourselves in being a Silicon Valley startup with a laser focus on the mission, and we'll happily remove all roadblocks in your path to success.

Reward:

This role offers a highly competitive salary and very generous equity. Our incentives will be directly aligned toward success.

Benefits (US Only):

  • Meaningful equity - we're here to do amazing work, and we share in our wins together.
  • Equipment allowance - choose what you need to work at your best.
  • Healthcare, 401k / pension (US only)
  • Unlimited PTO.
  • Education/Training stipend - we've set aside a budget for every employee to continue to learn and grow their skills.

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