B2B Growth Marketing Expert

2 weeks ago

Austin, Texas, United States Thoughtful Full time
About Thoughtful AI

At Thoughtful AI, we are more than just a company; we are a transformative force in the healthcare sector. Our mission revolves around enhancing healthcare operations through innovative AI solutions tailored for Revenue Cycle Management (RCM). Our AI Agents are engineered to integrate with existing systems, providing healthcare organizations with a pathway to implement substantial improvements without the complexities of data migration or retraining. As we continue to push the limits of what is achievable in RCM, we are in search of an experienced Performance Marketing Professional to elevate our outreach and showcase our groundbreaking solutions to the healthcare industry.
What Distinguishes Us

Our offerings have resonated with healthcare leaders, yielding exceptional ROI and setting new standards for operational excellence in the RCM domain, including an 80% decrease in operational costs and a 75% drop in claims denials. With remarkable achievements to date and an ambitious vision ahead, Thoughtful AI is not merely addressing current challenges; we are proactively preparing our clients for the evolving landscape of the U.S. healthcare system.
The Mission: Propel High-Impact Growth Marketing Initiatives

We are looking for a Growth Marketing Professional with a solid history of success, ideally with over five years of hands-on experience in growth marketing within the B2B SaaS or enterprise software arenas. Your primary objective will be to connect our revolutionary AI solutions with the healthcare providers who require them, developing and executing performance-driven marketing strategies that yield quantifiable outcomes.
Role Overview

As a vital member of our marketing team, your responsibilities will focus on crafting and executing growth strategies that effectively convey the value of Thoughtful AI's solutions to the healthcare sector. This will lead to increased pipeline growth and surpassing revenue objectives. Your contributions will be essential to our overall success, fostering demand, enhancing brand visibility, and ultimately supporting our mission to revolutionize healthcare operations.
Key Responsibilities

Campaign Development and Implementation:
  • Design and execute comprehensive growth strategies to stimulate lead generation and customer acquisition across diverse channels, including digital advertising, SEO, SEM, out-of-home, social media, email marketing, content marketing, and innovative channels you will identify and explore.
  • Build and refine campaigns across platforms such as Google Adwords, LinkedIn, and Meta, while continuously experimenting with new channels to enrich our digital strategy.
  • Enhance marketing campaigns to maximize ROI, utilizing data analytics to fine-tune strategies and boost performance.
  • Effectively manage marketing budgets, ensuring that resources are directed towards the most impactful initiatives.
Testing and Enhancement:
  • Leverage data analytics to monitor and evaluate the performance of marketing campaigns, offering insights and actionable recommendations for optimization.
  • Conduct A/B testing and other experimental methodologies to consistently enhance campaign effectiveness.
  • Generate detailed reports on key performance indicators, including lead generation, conversion rates, customer acquisition costs, and overall ROI.
Lead Generation and Conversion Improvement:
  • Drive high-quality lead generation through targeted marketing initiatives, ensuring a consistent influx of potential customers into the sales pipeline.
  • Collaborate with the sales team to formulate effective lead nurturing and conversion strategies, improving the transition from prospect to customer.
  • Analyze and enhance the customer journey, pinpointing opportunities to elevate conversion rates at each stage of the sales funnel.
Collaborative Efforts:
  • Engage closely with other departments, including Sales, Product Development, and Customer Engineering, to ensure marketing efforts are holistic and aligned with overarching business goals.
  • Facilitate regular discussions with stakeholders to strategize, assess progress, and incorporate feedback into marketing practices.
Impact Assessment and Reporting:
  • Continuously evaluate the impact of all marketing activities, employing data, dashboards, and analytics to gauge effectiveness and identify areas for enhancement.
  • Prepare comprehensive reports detailing successes, challenges, and key metrics from marketing initiatives, providing actionable insights to senior management.
Candidate Profile
  • Educational Qualifications: Bachelor's degree in Marketing, Business, Healthcare Administration, or related fields.
  • Demonstrated Experience: At least five years of experience in growth or performance marketing roles, with a strong preference for backgrounds in technology or healthcare sectors.
  • Strategic Vision: Ability to devise and implement comprehensive marketing strategies that align with company objectives and market opportunities.
  • Data-Driven Approach: Proven success in leveraging data analytics to inform marketing decisions and optimize campaign performance.
  • Effective Communication: Exceptional communication skills, capable of crafting clear, compelling messages for diverse audiences.
  • Analytical Skills: Strong analytical capabilities to assess campaign effectiveness and adjust strategies as necessary.
  • Flexibility: Agile and responsive to the dynamic nature of the performance marketing landscape, with a proactive attitude towards challenges and opportunities.
  • Team-Oriented: Collaborative mindset, with the ability to work seamlessly with teams across the organization.
Preferred Qualifications
  • Digital Marketing Expertise: Experience in integrating digital marketing strategies with field activities for enhanced impact.
  • B2B Mid-market or Enterprise Knowledge: Familiarity with the B2B growth motion, providing a strategic advantage in developing relevant and effective growth initiatives.
Compensation & Benefits
  • Competitive Salary: $170k base salary along with a benefits package designed to attract top talent, including performance incentives for outstanding achievements.
  • Comprehensive Benefits: Our extensive package includes stock options, comprehensive health benefits, and a generous paid time-off policy.
Join Us

We are looking for individuals eager to make a significant impact in a competitive and traditional industry. If you are motivated to work alongside the best, challenge norms, and redefine industry standards, Thoughtful invites you to be part of our elite team at the cutting edge of technological innovation in the healthcare landscape.

Are you the visionary we seek?

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