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Marketing Campaign Strategist
2 months ago
Position Summary:
Are you skilled at navigating individuals through an exceptional purchasing experience? webAI is on the lookout for a Marketing Campaign Strategist who can elevate standard concepts into remarkable marketing initiatives. Reporting directly to the Head of Marketing, you will work closely with our content and growth marketing teams to create and execute engaging marketing campaigns. If you possess strategic insight, a flair for creativity, and a strong interest in AI, we invite you to explore this opportunity at webAI.
Key Responsibilities:
- Design, plan, and execute integrated marketing campaigns utilizing a variety of tactics and channels driven by analytical insights.
- Collaborate with Growth and Content marketing teams to implement email outreach, audience engagement, website optimization, paid advertising, webinars, organic social media, and sales support initiatives.
- Oversee the management of campaign execution and coordination with all relevant stakeholders, maintaining a comprehensive calendar of global demand generation activities.
- Analyze and report on the effectiveness of campaign initiatives on sales growth and revenue; consistently assess performance and return on investment, making necessary adjustments to strategies.
- Develop and enhance customer segmentation strategies informed by behavioral and engagement data, ensuring tailored messaging that resonates with various audience segments throughout their purchasing journey.
- Lead the creation and ongoing management of campaign playbooks, collaborating across departments to establish integration and activation plans.
Qualifications and Skills:
- A minimum of 3 years of experience in campaign, product, or digital marketing, with a proven ability to develop scalable marketing programs.
- Demonstrated success in designing and executing impactful marketing campaigns that meet pipeline and revenue objectives, ideally within a SaaS/B2B technology context.
- Exceptional project management capabilities, adept at coordinating complex tasks and adhering to tight timelines.
- Strong written and verbal communication skills, adaptable to diverse audiences.
- Practical experience with marketing technology tools (e.g., Hubspot, Google Analytics, Webflow, webinar platforms).
- High-energy, self-driven, results-oriented professional capable of managing multiple projects in a dynamic environment.
- Detail-oriented with excellent problem-solving abilities and the capacity to navigate ambiguity.
- Strategic thinker with a hands-on approach to executing tasks.
About webAI:
webAI is a software organization based in Austin, TX, dedicated to developing a decentralized AI platform. Our innovative technology enables the creation of powerful AI solutions using minimal data, challenging the conventional belief that extensive data is essential for unlocking AI's full potential. webAI provides a vibrant and rapidly expanding workplace that promotes a fun and growth-oriented culture.
Employee Benefits:
- Competitive salary with performance-based incentives.
- Comprehensive health, dental, and vision insurance package.
- $200/month Health and Wellness Stipend.
- $400/year for Continuing Education.
- Flexible work schedule.
- Free parking for in-office employees.
- Unlimited Paid Time Off.
- Parental and Bereavement Leave.
- Supplemental Life Insurance.
webAI is an Equal Opportunity Employer and does not discriminate against any employee or applicant based on various protected characteristics. We uphold these principles in all employment aspects, including recruitment, hiring, training, compensation, promotion, benefits, and workplace culture.