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Head of Growth Marketing

2 months ago

Austin, Texas, United States Perigon Full time

Company Overview:
Perigon is at the forefront of transforming access to public information through innovative AI solutions.

Our mission is to make global data not only accessible but also actionable, empowering insights and swift answers for everyone, from everyday users to busy executives.

We promote a collaborative and inclusive culture where creativity, curiosity, and problem-solving thrive.

Join us in reshaping how individuals interact with information and enjoy exceptional career development, a dynamic workplace, and the opportunity to collaborate with some of the brightest talents in the field.


Job Description:

We are looking for a forward-thinking Head of Growth Marketing with a solid history in Product-Led Growth (PLG) to spearhead significant user expansion and investigate innovative customer acquisition methods.

This position is perfect for a strategic, analytics-oriented individual who is enthusiastic about the transformative power of AI.

You will oversee our growth strategies, test new channels, and develop engaging narratives that resonate with our audience, all while thriving in a collaborative and fast-paced setting.


Key Responsibilities:

Accelerate User Growth:
Formulate and execute pioneering growth strategies to enhance user acquisition and improve top-of-funnel metrics.

Pinpoint Product Value:
Examine product usage trends to identify high-value actions and enhance conversion and upsell prospects.

Innovate Across Channels:
Explore cutting-edge and unconventional channels to uncover new customer acquisition avenues.

Craft Compelling Narratives:
Develop engaging stories and messaging that connect with and convert our target demographic.

Leverage Data for Insights:
Analyze data thoroughly, derive actionable insights, and refine campaigns for optimal effectiveness.

Encourage Cross-Functional Collaboration:
Collaborate with engineering, product, and sales teams to embed growth initiatives into daily operations.

Stay Ahead of Market Trends:
Keep abreast of industry trends and competitor movements to ensure Perigon remains a market leader.

You Are Someone Who:

Strategically Minded and Autonomous:

You rely on data-driven insights, prioritize impactful strategies, are unafraid to ask challenging questions, and act decisively.


Thrives in Team Settings:

You excel in collaborative environments, amplifying collective strengths and nurturing a culture of trust.


Customer-Centric:
You place customer satisfaction at the core of your efforts, always striving to exceed expectations.

Innovative and Quality-Focused:
You balance innovation with high standards, demonstrating agility and urgency in a dynamic company.

Qualifications:
Bachelor's degree in Marketing, Business, or a related discipline; MBA preferred
Demonstrated success in product-led and sales-assisted growth marketing within a technical SaaS context
Proficiency in SEO, SEM, social media, content marketing, CRM, and emerging growth tools
Outstanding communication and teamwork abilities
Strategic thinker with practical execution skills and a natural curiosity
Creative problem solver with a results-driven approach and experience in innovative, data-informed growth strategies

What We Offer:
A competitive salary and benefits package.
An innovative and supportive work environment that fosters creativity and growth.
A mix of in-office collaboration and remote flexibility to promote a balanced work atmosphere.

Perigon is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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