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Market Activation Manager
3 months ago
Additional responsibilities for the Market Activation Manager include:
- Deliver assigned volume and share growth exceeding the annual plan by helping accounts grow their spirits categories with the Disaronno International portfolio
- Develop Retail, On-premise and Customer specific selling solutions that increase basket ring and frequency while delivering targeted ROI
- Develop relationships with assigned retailers& on-premise accounts that drive results against all assigned KPI's, including execution, distribution and programming through all levels of stakeholders
- Execute channel specific strategies, standards and tools to be used throughout the organization that ladder back to Disaronno International national brand strategies
- Execute account wiring both vertically and horizontally to deepen relationships and maximize results. Cultivate relationship with weighted key accounts by adding value through innovative business planning
- Ability to utilize internal and external data to identify opportunities across Total Adult Beverage that support our stated long-term objectives and use solution-based selling techniques to secure distribution and promotional activity across total portfolio
- Develop and implement multi-phased channel specific tactics that are incorporated in all account programming
- Utilize and implement national and state level pricing standards and deviations when building account presentations
- Bachelor Degree in Business, Marketing or related field preferred
- Minimum 5 years of key account/national account sales experience
- Minimum 3 years experience in wine/spirits industry
- Experience with the three tier distribution system
- Ability to manage complexity and multiple projects at one time
- A valid driver's license & the ability to pass a background check
- Ability and willingness to work non-traditional hours (nights/weekends)
- Must be based in Nashville, TN but with willingness to travel
- Proficient in Microsoft office products
- Excellent oral & written communication skills
- Strong analytical & problem-solving skills
- Proficient in fact based selling techniques
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Account
- 401(k) Match
- Paid time-off
- Life Insurance
- Car Allowance