Brand Operations Director, Upper Midscale Brands
4 days ago
We are seeking a highly skilled and experienced professional to join our Brand Operations Department - Core Brands as a Brand Operations Director, Upper Midscale Brands. This role will play a critical part in developing and implementing hotel/customer facing brand programs and initiatives that support each brand's strategy.
Key Responsibilities- Collaborate with Brand Strategy teams to develop and refine ideas and concepts for new or enhanced brand amenities, hallmarks, and programs.
- Lead the strategic evaluation of potential brand programs through pilot testing, quantifying their likely impact on guests, operators, and overall performance.
- Work closely with the Brand Operations team to design and implement rollout plans for new or improved brand amenities, hallmarks, and programs across properties.
- Stay informed about industry trends and innovations, communicating relevant insights that may influence guest satisfaction and brand differentiation.
- Develop and translate ideas and initiatives for further development and potential inclusion into brand standards.
- Foster collaboration across departments to ensure clear communication and consensus on brand initiatives.
- Act as a subject matter expert on programs that drive guest satisfaction and property performance, creating educational content for associates and owners/operators on the requirements for success.
- Represent the brand strategy perspective in collaboration with the Director of Brand Operations, ensuring alignment with internal and external stakeholders.
- Bachelor's degree in a related field in Business, Marketing, or equivalent combination of education and work experience.
- Minimum of 7 years of relevant work experience in hotel operations, brand management, product management, marketing, consulting, or other relevant field, including supervisory experience.
- Prior experience in a hospitality franchise organization is preferred.
- Strong track record of success in translating organizational strategy to business plans and execution, including building business cases, gaining internal/external support, and directing results-oriented implementation.
- Strong business acumen: proven success in collaborating with business leaders across organizational lines to ensure a solutions-focused approach to supporting achievement of corporate business objectives.
- Demonstrated success in managing multiple projects of varying complexity simultaneously, leading from concept through implementation in a fast-paced matrix environment.
- Excellent leadership skills, proven ability to collaborate and develop relationships with associates at all levels and to drive results in a team-oriented environment.
- Strong analytical and problem-solving skills.
- Excellent verbal and written communication skills with the ability to create clear messaging across a variety of audiences.
- Proficient in the use of MS Office applications, such as Outlook, Word, Excel, PowerPoint.
- Ability to travel up to 25% of the time.
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Rockville, Maryland, United States Choice Hotels Full timeAbout the RoleWe are seeking a highly skilled and experienced Brand Operations Director to join our team at Choice Hotels. As a key member of our Brand Operations Department, you will play a critical role in driving the development and implementation of brand programs and initiatives that support our upper midscale brands.Key ResponsibilitiesCollaborate with...
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