Marketing Manager

4 days ago

Rockville, Maryland, United States Roda Full time
Job Description

Job Title: Marketing Manager - Brand Ambassador

Location: Remote

Company Overview:

Roda is a innovative company that is revolutionizing the car service industry. We are passionate about creating a seamless customer experience, saving time and money. Our team is dedicated to delivering exceptional service and building strong relationships with our customers.

We are seeking a highly motivated and experienced Marketing Manager - Brand Ambassador to join our team. The ideal candidate will have a strong understanding of branding principles, marketing strategies, and consumer behavior. They will be responsible for developing and executing strategies to strengthen our brand image, increase brand awareness, and drive customer loyalty.

Key Responsibilities:

Brand Management:

  • Develop and implement comprehensive brand strategies to effectively position the company in the marketplace and differentiate it from competitors.
  • Monitor and analyze market trends, consumer behavior, and competitor activities to identify opportunities for brand growth and improvement.
  • Collaborate with internal teams, such as operations, sales, and customer service, to ensure brand messaging and customer experience align with brand values. Enforce brand guidelines where necessary, including look and feel and brand voice.

Brand Creative:

  • Oversee the design and production of marketing materials, ensuring consistency and alignment with brand guidelines.
  • Maintain brand integrity and compliance across all touchpoints, including customer interactions, signage, uniforms, and vehicle branding.

Partnerships:

  • Create partnerships with local businesses to promote the Roda brand and drive new customer acquisition.
  • Establish partnerships with local and national media outlets; manage PR efforts in conjunction with Marketing Director.
  • Manage relationships with external vendors, agencies, and influencers to maximize brand exposure and optimize marketing initiatives.

Events:

  • Collaborate with the Marketing team on local partnership and sponsor opportunities to evaluate, plan and execute these events and partnerships.
  • Measure and report on the performance of brand-related activities, using key metrics to assess effectiveness and make data-driven decisions.
  • Act as a brand ambassador, representing the company at events, including brand events and other local activations.

Qualifications:

  • Bachelor's degree in marketing, business administration, or related field.
  • 5 or more years of professional experience in brand marketing and event management, preferably in the B2C space in a small or medium-sized company.
  • Strong understanding of branding principles, marketing strategies, and consumer behavior.
  • Experience sourcing opportunities for Roda to integrate into the local community, as well as experience managing small to medium-scale events and activations, in partnership with other organizations or standalone events.
  • Excellent written and verbal communication skills, including ability to write and edit content to tell the brand story.
  • Creative thinking with a strategic mindset and ability to translate ideas into actionable plans.
  • Analytical skills with the ability to generate and interpret data, generate insights, and make informed decisions.
  • Detail-oriented with a commitment to maintaining brand consistency and quality standards; a keen eye for design. Ability to multitask, and prioritize in a fast-paced environment.
  • Preferred: connections to the local market in DC, MD, and VA to create partnerships with other local brands or community partners.

Benefits:

  • Competitive compensation.
  • Comprehensive benefits, including medical, dental, and vision.
  • Flexible paid time off.
  • Pension plan and 401k plan.
  • Discounted car repairs and details.

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