Local Brand Strategist
2 weeks ago
Position: Local Marketing Manager
Company Overview:
At Roda, we envision a seamless experience for car servicing, akin to the convenience of grocery shopping. Our mission is to enhance customer satisfaction by saving time and reducing hassle. We operate primarily remotely, with regular gatherings in our office or at local events, fostering a flexible work environment.
Role Summary:
We are seeking a Local Marketing Manager who embodies a start-up spirit and excels in a dynamic atmosphere. This individual will be pivotal in crafting and implementing strategies that bolster our brand presence, elevate brand recognition in the DMV area, and foster customer loyalty.
Key Responsibilities:
- Brand Development: Formulate and execute extensive brand strategies to effectively position Roda in the marketplace, distinguishing it from competitors.
- Market Analysis: Track and assess market trends, consumer behavior, and competitor actions to uncover growth opportunities.
- Cross-Department Collaboration: Work alongside operations, sales, and customer service teams to ensure cohesive brand messaging and customer experiences.
Creative Brand Management:
- Oversee the creation and distribution of marketing materials, ensuring they align with brand standards.
- Uphold brand integrity across all customer interactions and promotional materials.
Partnership Development:
- Forge alliances with local businesses to enhance brand visibility and attract new customers.
- Collaborate with media outlets to manage public relations efforts.
- Maintain relationships with external partners to maximize marketing initiatives.
Event Coordination:
- Partner with the marketing team to evaluate and execute local sponsorship and partnership opportunities.
- Analyze and report on the effectiveness of brand-related activities, using metrics to inform decisions.
- Act as a representative of Roda at various events, promoting the brand and engaging with the community.
Qualifications:
- Bachelor's degree in marketing, business, or a related field.
- A minimum of 5 years of experience in brand marketing and event management, preferably in a B2C context.
- Strong grasp of branding principles and marketing strategies.
- Proven ability to identify community integration opportunities and manage events.
- Exceptional communication skills, both written and verbal.
- Creative problem-solving skills with a strategic approach.
- Analytical mindset with the ability to interpret data and derive insights.
- Detail-oriented with a commitment to maintaining brand consistency.
- Preferred: Established connections within the DC, MD, and VA markets.
Benefits:
- Competitive salary package.
- Comprehensive health benefits including medical, dental, and vision.
- Flexible paid time off policy.
- Pension and 401k plans.
- Discounts on car services.
Roda is committed to diversity and inclusion, welcoming applicants from all backgrounds.
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