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Brand Operations Director, Upper Midscale Brands

2 months ago

Rockville, Maryland, United States Choice Hotels Full time
About the Role

We are seeking a highly skilled and experienced Brand Operations Director to join our team at Choice Hotels. As a key member of our Brand Operations Department, you will play a critical role in driving the development and implementation of brand programs and initiatives that support our upper midscale brands.

Key Responsibilities
  • Collaborate with cross-functional teams to generate and refine ideas and concepts for new or enhanced brand amenities, hallmarks, and programs, ensuring they drive guest satisfaction and deliver a strong return on investment for franchisees.
  • Lead the strategic evaluation of potential brand programs through pilot testing, quantifying their likely impact on guests, operators, and overall performance, and measuring results against established goals and objectives.
  • Work closely with the Brand Operations team to design and implement rollout plans for new or improved brand amenities, hallmarks, and programs across properties.
  • Stay informed about industry trends and innovations, communicating relevant insights that may influence guest satisfaction and brand differentiation.
  • Develop and translate ideas and initiatives for further development and potential inclusion into brand standards.
  • Foster collaboration across departments to ensure clear communication and consensus on brand initiatives.
  • Act as a subject matter expert on programs that drive guest satisfaction and property performance, creating educational content for associates and owners/operators on the requirements for success.
  • Represent the brand strategy perspective in collaboration with the Director of Brand Operations, ensuring alignment with internal and external stakeholders.
Requirements
  • Bachelor's degree in a related field, such as business or marketing.
  • Minimum of 7 years of relevant work experience in hotel operations, brand management, product management, marketing, consulting, or other relevant field, including supervisory experience.
  • Prior experience in a hospitality franchise organization is preferred.
  • Strong track record of success in translating organizational strategy to business plans and execution, including building business cases, gaining internal/external support, and directing results-oriented implementation.
  • Strong business acumen: proven success in collaborating with business leaders across organizational lines to ensure a solutions-focused approach to supporting achievement of corporate business objectives.
  • Demonstrated success in managing multiple projects of varying complexity simultaneously, leading from concept through implementation in a fast-paced matrix environment.
  • PMP certification is preferred.
  • Excellent leadership skills, proven ability to collaborate and develop relationships with associates at all levels and to drive results in a team-oriented environment.
  • Strong analytical and problem-solving skills.
  • Excellent verbal and written communication skills with the ability to create clear messaging across a variety of audiences.
  • Proficient in the use of MS Office applications, such as Outlook, Word, Excel, PowerPoint.
  • Ability to travel up to 25% of the time.