Product Innovation Brand Strategist

2 weeks ago

California, United States Uqora Full time

About Uqora

Since its inception, Uqora has empowered over 500,000 individuals to take charge of their health and wellness. Our dedication lies in crafting outstanding products while nurturing a dynamic, collaborative community of users. Operating from a vibrant location, we foster an entrepreneurial spirit where creativity flourishes.

As a part of Pharmavite, LLC—renowned for Nature Made, the leading national vitamin and supplement brand—you will experience the advantages of both a start-up environment and the extensive resources of a well-established company. At Uqora, you will collaborate with our sister brand Equelle, driving innovation and creativity in product development.

Position Overview - Brand Manager, Product Innovation & Marketing

Uqora is on the lookout for a Brand Manager passionate about innovation and product marketing, eager to shape the future of our offerings. This role involves building the innovation pipeline and overseeing the transformation of concepts into market-ready products, collaborating closely with the commercial team for successful launches. The ideal candidate will possess strategic thinking, problem-solving skills, creativity, and a profound understanding of consumer behavior and market dynamics.

Key Responsibilities:

  • Evaluate category, retail, e-commerce, and healthcare data to extract insights and provide recommendations for enhancing our product lineup.
  • Gather and analyze consumer and market insights to pinpoint trends that will inform the innovation pipeline and brand strategy.
  • Conduct competitive analysis to support product innovation strategies, including pricing, sizing, messaging, and positioning.
  • Work cross-functionally to guide products from initial concept to full commercialization, addressing risks and solving problems collaboratively to ensure timely launches.
  • Establish key performance indicators (KPIs) to assess post-launch success, partnering with analytics and finance teams to create scorecards for performance evaluation and improvement opportunities.
  • Collaborate with channel marketing leaders to incorporate unique insights and requirements into the innovation strategy while ensuring ongoing projects meet channel needs.
  • Develop product positioning and marketing strategies based on consumer insights, including messaging, product naming, fact sheets, claims, packaging, and launch concepts.
  • In partnership with finance, analyze new product launches, refining projections and demand plans across channels.
  • Assist in preparing annual operating plans and marketing budgets.

Candidate Profile:

  • Strategic Thinker: You possess a holistic view and can connect qualitative and quantitative insights to broader business objectives. You are an analytical product marketing leader with expertise in innovation that addresses both direct-to-consumer and retail needs.
  • Consumer Advocate: You prioritize the consumer experience, seeking to understand their needs and translating insights into innovative products that enhance satisfaction.
  • Results-Driven: You are a proactive self-starter with an entrepreneurial mindset, viewing challenges as opportunities for creative solutions.
  • Innovative Mindset: You leverage both analytical and creative thinking to identify trends and develop groundbreaking ideas that strengthen the brand.
  • Analytical Proficiency: You are comfortable working with data, translating complex insights into actionable strategies while managing budgets effectively.
  • Collaborative Communicator: You excel in teamwork and relationship-building, understanding the interconnectedness of various business functions.
  • Creative Problem Solver: You utilize design thinking methodologies to generate innovative product ideas that resonate with consumers.
  • Lifelong Learner: You stay informed about market dynamics and continuously seek to enhance your product innovation skills.

Qualifications:

  • Bachelor's Degree required; MBA preferred.
  • 3-4+ years of experience in Product Marketing/Product Innovation for consumer brands, with a focus on developing products from concept to market.
  • Strong product management and marketing skills, with a solid understanding of the new product development process.
  • Proficient in analyzing market data and developing business cases.
  • Experience in e-commerce and agile design thinking is a plus.
  • Ability to work collaboratively in a fast-paced environment.

Compensation and Benefits:

Uqora is dedicated to supporting our employees and their families with a comprehensive Total Rewards package. This includes competitive compensation and exceptional benefits designed to promote health and well-being.

Inclusivity at Uqora:

We prioritize diversity and inclusion, ensuring that all employees and community members feel valued and respected. We are committed to continuous growth in this area and welcome individuals who share this mission.

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