Brand Manager, Product Innovation

HELP US BRING THE GIFT OF HEALTH TO LIFE.Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and every day counts. You'll have the opportunity to work on the #1 selling national vitamin and supplement brand, Nature Made, as well as an exciting portfolio of other products that are shaping the future of the healthy living industry. Consumer-driven innovation, high quality products and a promising portfolio, all driven by a team with a shared sense of purpose -- that's Pharmavite. Join us to bring the gift of health to life. A sampling of key responsibilities:
Analyze category, retail, e-commerce and healthcare data to uncover insights and provide data-driven recommendations for building, refining, and improving our product portfolio.
Garner and analyze consumer, market insights and healthcare data to identify key trends and information that guide the innovation pipeline and brand strategy.
Perform competitive analysis and use the data to support product innovation strategies, including pricing, sizing, messaging, and positioning.
Collaborate cross-functionally to bring products from initial seed idea to full commercialization, identifying and mitigating risks and effectively solving problems with stakeholders and the core team to ensure timely launches.
Define key KPI's to measure post launch success and working in partnership with the analytics team, finance and other key stakeholders, build out scorecards to measure, assess and identify areas for additional opportunities to improve performance; Conduct continued assessment post launch via consumer insights, data analysis and channel insights to help optimize.
Partner with the various channel marketing leaders to understand any unique key insights and specific needs that can be inputted into the innovation plan and strategy as well as ensuring current inflight projects are meeting channel needs.
Develop product positioning and marketing tactics based on consumer insights and data, including messaging, product naming, fact sheets, claims, packaging, and launch ideas.
In partnership with finance, help to size and scope new product launches including incrementality and cannibalization analysis, continuing to refine launch projections and build out demand plans across channels.
For new product launches in conjunction with cross functional team, build out unit economics and conduct margin analysis across channels to ensure product is meeting financial requirements/targets.
Assist with preparation of annual operating plans and marketing budget.
Who You are: Strategic: you're a big-picture person, and naturally understand how to zoom in-and-out to understand how qualitative and quantitative consumer insights fit into broader business goals. You are insights driven, forward thinking, analytical minded product marketing leader with deep expertise in innovation that serves both DTC and retail consumer needs Consumer-centric: as the internal champion for the consumer, you believe that good business is human-centric-you seek out the opportunity to connect directly with customers, pull out key insights, and build new products to drive consumer delight and solve for chronic, underserved needs Goal-oriented:
you are a resilient self-starter with an entrepreneurial spirit who views challenges as exciting puzzles to be solved. You set plans and drive to achieve them through your day-to-day execution. You are comfortable at managing the ambiguity inherent in innovation & design processes and love to bring new ideas to life Innovation Thinker and Doer: You engage both sides of the brain to question, observe, ideate, network, and experiment. You love to be in-the-know on what is happening across industries to identify trends and make associations with our category to create breakthrough ideas. You are able to translate big ideas into tangible solutions that enhance the strength of the brand while delivering on consumer needs. Analytical: you're comfortable in a spreadsheet, consumer insights, and IRI and ecommerce data. You enjoy diving deep to uncover a new insight, but you don't get lost in the sauce-you're skilled at translating analytics into actionable & approachable insights. You have strong finance acumen to manage budgets and help build future projections. Collaborative and communicative: you find it easy to work with many types of people and communicate with ease. You're comfortable leading and following, and believe collaboration is key to success. You are a great listener and are able to build relationships of trust. You have strong systems thinking abilities, being able to understand how the different parts of the business relate to one another to meet the common goal. Creative: you know the power of design thinking to generate new product ideas. You enjoy being in the creative zone and utilizing design thinking methodologies, you pull out key consumer insights with ease and build break-thru products that meet unmet needs, inspire consumer affinity and generate loyalty A life-long learner: you keep up-to-date on consumer shopping and marketplace dynamics to improve your product innovation marketing craft. You're a deft connector of people, concepts, ideas.
Education / Experience / Skills
Bachelor's Degree required, MBA preferred
3-4+ years' experience in Product Marketing / Product Innovation for consumer brands with experience building and or developing products from innovation discovery through commercialization, can be line extensions through breakthrough innovation
Strong product management skills and product marketing skills with an understanding of new product development process from ideation to execution
Strong analytical & quantitative acumen with deep knowledge of key syndicated data and ecommerce data (IRI a plus) and experience developing business cases
Self-starter who takes initiative and experience with diagnosing and resolving complex problems
Proficiency in distilling insights and conclusions from a variety of market sources and complex data sets.
Experience in ecommerce
Experience in agile design thinking a plus
Experience with generation of new marketing ideas, and working with internal and external creative partners
Business builder who owns and drives results and has growth mindset with an excitement to learn
Ability to work collaboratively in a fast-paced and dynamic environment OUR OFFERHere, career paths aren't predefined, and bureaucratic limitations don't exist -- you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Pharmavite is investing more in the development of our team -- to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization.Pharmavite is committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.Annual PayAnnual Pay Range$104,960.00 - $171,688.00T his represents the minimum and maximum base salary range for this role , plus annual incentive. Various elements are used to determine a candidate's starting salary such as job experience, specific skills, and comparison to internal incumbents currently in the role.
This information is provided to applicants in accordance with state and local laws. Visit Pharmavite.com/careers to learn more about our mission and discover an opportunity that's right for you. Health and wellness begins with us.Pharmavite is an equal employment and affirmative action employer F/M/Disability/Vet/Sexual Orientation/Gender Identity. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status. We do not discriminate in employment based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, or any other basis covered by applicable law. All employment is decided based on qualifications, merit, and business need. Disclaimer The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.CALIFORNIA FAIR CHANCE ACT:Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.JOB ALERT FRAUD:We have become aware of scams from individuals, organizations, and internet sites claiming to represent Pharmavite in recruitment activities in return for disclosing financial information.Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All of our career opportunities are regularly published and updated on Pharmavite.com's Careers section.If you have already provided your personal information, please report it to your local authorities. Any fraudulent activity should be reported to:
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