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Product Innovation Brand Strategist

2 months ago

California, United States Uqora Full time

About Uqora

Since its inception, Uqora has empowered over 500,000 individuals to take charge of their health and wellness. Our dedication lies in crafting outstanding products while nurturing a dynamic, collaborative community of users. Based in San Diego, CA, we foster an entrepreneurial environment where creativity flourishes.

As a part of Pharmavite, LLC—producers of Nature Made, the leading national vitamin and supplement brand—you will experience the best of both worlds. At Uqora, you will operate in a start-up atmosphere alongside our sister brand Equelle, generating fresh ideas and encouraging innovation. Simultaneously, you will leverage Pharmavite's vast resources and support, united by a common goal of enhancing health through consumer-focused innovation and premium products.

Position Overview - Brand Manager, Product Innovation & Marketing

Uqora is on the lookout for a Brand Manager passionate about innovation and product marketing, eager to shape the future of our brand. The Brand Manager, Product Innovation and Marketing will play a crucial role in developing the innovation pipeline and will be accountable for transforming concepts into tangible products, ready for handoff to the commercial team for market introduction. This position demands a blend of strategic insight, critical analysis, creative problem-solving, and a profound understanding of consumer behavior and market dynamics.

Key Responsibilities:

  • Evaluate category, retail, e-commerce, and healthcare data to extract insights and deliver data-driven recommendations for enhancing our product portfolio.
  • Gather and assess consumer and market insights alongside healthcare data to pinpoint essential trends that inform the innovation pipeline and brand strategy.
  • Conduct competitive analysis and utilize findings to support product innovation strategies, including pricing, sizing, messaging, and positioning.
  • Collaborate across departments to transition products from initial concept to full market readiness, identifying and addressing risks while effectively resolving issues with stakeholders and the core team to ensure timely launches.
  • Establish key performance indicators (KPIs) to evaluate post-launch success and, in partnership with the analytics team, finance, and other stakeholders, develop scorecards to measure, assess, and identify opportunities for performance enhancement; conduct ongoing evaluations post-launch through consumer insights, data analysis, and channel insights to optimize outcomes.
  • Work with various channel marketing leaders to comprehend unique insights and specific requirements that can be integrated into the innovation strategy while ensuring current projects align with channel needs.
  • Create product positioning and marketing strategies based on consumer insights and data, including messaging, product naming, fact sheets, claims, packaging, and launch concepts.
  • In collaboration with finance, assist in sizing and scoping new product launches, including incrementality and cannibalization analysis, continuously refining launch projections and developing demand plans across channels.
  • For new product launches, work with cross-functional teams to develop unit economics and perform margin analysis across channels to ensure products meet financial targets.
  • Support the preparation of annual operating plans and marketing budgets.

Ideal Candidate Profile:

  • Strategic Thinker: You possess a holistic view and can easily navigate between qualitative and quantitative consumer insights, aligning them with broader business objectives. You are an insights-driven, forward-thinking product marketing leader with extensive expertise in innovation that caters to both direct-to-consumer and retail markets.
  • Consumer Advocate: As the voice of the consumer, you believe in a human-centric approach to business, actively seeking opportunities to engage with customers, extract valuable insights, and develop products that delight consumers and address chronic, unmet needs.
  • Results-Driven: You are a resilient self-starter with an entrepreneurial mindset, viewing challenges as exciting puzzles to solve. You set clear objectives and work diligently to achieve them through effective execution, thriving in the ambiguity that often accompanies innovation and design processes.
  • Innovative Thinker: You engage both analytical and creative faculties to question, observe, ideate, network, and experiment. You stay informed about industry trends to identify opportunities for breakthrough ideas and can translate large concepts into actionable solutions that enhance brand strength while meeting consumer needs.
  • Analytical Mind: You are comfortable working with spreadsheets, consumer insights, and e-commerce data. You enjoy delving deep to uncover insights and excel at translating analytics into actionable recommendations. You possess strong financial acumen to manage budgets and develop future projections.
  • Collaborative Communicator: You easily collaborate with diverse individuals and communicate effectively. You are adept at both leading and following, believing that teamwork is essential for success. You build trust-based relationships and possess strong systems thinking abilities, understanding how various business components interconnect to achieve common goals.
  • Creative Problem Solver: You recognize the significance of design thinking in generating innovative product ideas. You thrive in creative environments, utilizing design thinking methodologies to extract key consumer insights and develop breakthrough products that inspire consumer loyalty.
  • Continuous Learner: You stay updated on consumer shopping behaviors and market dynamics to refine your product innovation marketing skills. You are a skilled connector of people, concepts, and ideas.

Qualifications:

  • Bachelor's Degree required; MBA preferred.
  • 3-4+ years of experience in Product Marketing/Product Innovation for consumer brands, with a track record of developing products from innovation discovery to market launch, including line extensions and breakthrough innovations.
  • Strong product management and marketing skills, with a comprehensive understanding of the new product development process from ideation to execution.
  • Robust analytical and quantitative skills, with in-depth knowledge of key syndicated and e-commerce data (experience with IRI is a plus) and a background in developing business cases.
  • Self-motivated individual with a proactive approach and experience in diagnosing and resolving complex challenges.
  • Proficient in distilling insights from various market sources and complex data sets.
  • Experience in e-commerce is essential.
  • Familiarity with agile design thinking methodologies is a plus.
  • Experience generating innovative marketing ideas and collaborating with internal and external creative partners.
  • A business builder with a results-oriented mindset and a passion for learning.
  • Ability to thrive in a fast-paced, dynamic environment.

Compensation and Benefits:

We prioritize the well-being of our employees and their families with a comprehensive Total Rewards package. Our competitive compensation programs and exceptional benefits ensure our employees achieve optimal health and peace of mind. This package includes:

  • Annual Pay Range: $104,000 - $171,688.00
  • Annual performance bonus
  • Flexible Paid Time Off policy
  • 11 paid holidays annually
  • Medical, Dental, and Vision benefits with generous employer contributions
  • Health and Dependent Care HSA/FSA
  • 401K with employer matching
  • Pet Insurance
  • Wellness programs and complimentary vitamins and supplements from Equelle, Uqora, and Nature Made
  • Parental Leave Policy for employees with over one year of service
  • New Hire office stipend
  • Training and Development opportunities

Commitment to Inclusivity:

Diversity and inclusion are fundamental to our values at Uqora. We are dedicated to ensuring that our employees and community members feel acknowledged, respected, and valued while celebrating our differences. We are committed to continuous growth in this area to better advocate for our community, and we welcome you to join us on this journey.

Disclaimer: The information provided in this description is intended to convey the general nature and level of work performed by employees in this role. It is not designed to be an exhaustive list of all duties, responsibilities, and qualifications associated with this position.