Marketing Brand Strategist

2 weeks ago

Milwaukee, Wisconsin, United States A. O. Smith Full time
Company / Location Overview

A. O. Smith Corporation's North America Water Treatment division stands as a premier manufacturer of water filtration and softening systems, showcasing a diverse product range that includes some of the most recognized brands in North America.

As a global frontrunner, A. O. Smith and its workforce take pride in leveraging innovative technology and energy-efficient solutions in products marketed globally. The Company's ambition is to establish itself as a leading global water technology entity, with a focus on enhancing this platform through new product innovations, international expansion, strategic acquisitions, and partnerships.

This hybrid role is based at A. O. Smith's headquarters in Milwaukee, WI. We offer competitive compensation and benefits, a balanced work/life environment, and a collaborative culture that empowers our employees to excel. We also support ongoing education and professional development.

Key Responsibilities

The Marketing Brand Strategist is tasked with crafting and implementing customer-centric and impactful integrated marketing strategies for the North American Water Treatment Professional channel, targeting Water Quality Dealers, contractors, wholesalers, and plumbing professionals. The ideal candidate is a results-driven, imaginative, and analytical marketing professional.

The Marketing Brand Strategist will report to the Senior Marketing Manager and will frequently collaborate with cross-functional teams, including Sales, Customer Service, Product Development, Engineering, and Procurement.

Core Duties
  • Design and implement integrated marketing strategies for the North American Water Treatment Professional channel's business lines and brands.
  • Collaborate across departments with Sales, Customer Support, Product Development, Engineering, and other business leaders to prioritize and guide initiatives and projects from inception to completion.
  • Plan and execute product launches across various product lines and marketing platforms.
  • Develop and implement communication campaigns aimed at attracting new customers and retaining existing ones.
  • Lead the strategy for trade show events and coordinate three to five trade shows annually.
  • Utilize customer insights and competitive analysis to influence merchandising across multiple brands, emphasizing product features and benefits while ensuring consistency across all channels and customer interactions.
  • Provide updates on the progress of marketing initiatives and their outcomes.
  • Conduct regular brand assessments and monitor key brand metrics, including share of voice, referral traffic, social media engagement, and more.
  • Manage relationships with external agencies.
  • Perform additional duties as required.
Qualifications
  • A minimum of 4 years of experience in marketing; B2B marketing experience is advantageous.
  • Highly creative in developing marketing campaigns that engage, inform, and motivate audiences.
  • Exceptional interpersonal, written, and verbal communication skills.
  • Strong project management capabilities, able to manage and prioritize a diverse range of projects with varying timelines and scopes.
  • Analytical mindset with the ability to interpret data, identify challenges, formulate hypotheses, and translate insights into actionable strategies.
  • Positive, proactive attitude with strong initiative and follow-through.
  • Proficiency in Microsoft Office Suite (Excel, Outlook, Word) is required.
Education

Bachelor's Degree in Marketing or a Related Field

Experience Requirements

A minimum of 5 years of relevant work experience

We Provide

A competitive compensation package and comprehensive benefits plans, including medical and dental insurance, company-sponsored life insurance, retirement savings plans, short- and long-term disability programs, and tuition assistance.

#LI-AO

#LI-Hybrid

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