Strategic Marketing Director

4 days ago


Milwaukee, Wisconsin, United States Gannett Co. , Inc. Full time
Job Description

Job Title: Strategic Marketing Director - Consumer Growth

Job Summary:

Gannett Co., Inc. is a diversified media company seeking a Strategic Marketing Director - Consumer Growth to drive subscriber acquisition, increase engagement, and mitigate churn for the Milwaukee Journal Sentinel and the Green Bay Press-Gazette.

Key Responsibilities:

  • Develop and execute strategic plans to drive volume and revenue by overseeing consumer sales and engagement results for the Milwaukee Journal Sentinel and the Green Bay Press-Gazette.
  • Work with news teams to incorporate high-performing and trending content into marketing plans.
  • Launch marketing programs to support newsroom initiatives that drive subscription growth.
  • Plan, manage, and monitor social media ads to drive subscription sales or improve engagement of existing subscribers within brand guidelines.
  • Ensure website and ads are functioning as expected for both print and digital subscriptions.
  • Communicate results with key stakeholders.
  • Respond to changing trends internally and externally.
  • Understand the competitive landscape in the market and factors that are impacting growth.
  • Adhere to all pricing strategies as defined by Local Revenue and Planning.
  • Connect with social, search, and email teams to stay abreast of most trends and best practices.
  • Lead and be present at local events to drive subscriptions, top-of-funnel leads, and brand awareness.
  • Work with Enterprise Team to Optimize Results:
    • Participate proactively in developing and maintaining standards, tools, and best practices.
    • Work with marketing operations to ensure timely execution of sales efforts.
    • Work with the analytics team to ensure proper tracking of results and to provide explanations as needed.
    • Maintain highlights documentation that will be needed to understand trends including YOY changes and anomalies.

Requirements:

  • Bachelor's Degree.
  • 5+ years of sales and marketing experience.
  • 2+ years of subscription sales experience.
  • Must be a dynamic leader with a proven track record of evaluating, identifying, and executing strategic opportunities.
  • Demonstrated experience collaborating with cross-functional teams.
  • History of delivering results and implementing change.
  • Specialized Knowledge Required:
    • Strategic marketing planner.
    • Ability to derive actionable insights from social media metrics and marketing data.
    • Knowledge and understanding of technology, search, new trends, and the latest in social media features.

Universal Skills:

  • Self-motivated and capable of managing multiple priorities and tasks.
  • Team player with the ability to work within a multi-tiered environment.
  • Excellent interpersonal skills, and ability to work with diverse personality types.
  • Creative and efficient in proposing solutions to time-critical opportunities.
  • Ability to multi-task and thrive under pressure and deadlines.

Technology Expertise or Proficiency:

  • Proficient with Microsoft Office, Project Management tools.
  • Google Analytics.


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