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Marketing Engagement Coordinator

2 months ago

Milwaukee, Wisconsin, United States Red Bull Full time
Company Overview

As a key member of the Brand Marketing team, you will report directly to the Brand Marketing Manager (BMM) and take charge of Red Bull's local sampling initiatives and collegiate marketing strategies. Your role will be pivotal in fostering brand loyalty, driving product trials, and enhancing sales through our Student Marketeer (SM) program, effectively connecting with new consumers in the market.

Role Responsibilities

TEAM LEADERSHIP

Recruit and lead a vibrant team that embodies our brand ethos.

Facilitate training sessions and develop resources to ensure the success of the Student Marketeer teams.

Provide constructive coaching to enhance team performance and impact.

Encourage Student Marketeers to generate innovative ideas that boost product trials and engage consumers.

Conduct regular field visits with Student Marketeers to offer guidance and support.

DRIVE TRIAL AND ENHANCE BRAND PRESENCE

Collaborate with your Brand Marketing Manager to devise a localized strategy aimed at increasing product trials and enhancing brand visibility.

Oversee the allocation of local resources (e.g., budgets, products, hours) in alignment with strategic goals.

Engage in frequent market visits to gain insights into local consumer behavior and identify growth opportunities.

Explore new avenues beyond existing initiatives to attract new consumers.

Assess and strategize against program objectives to ensure successful execution.

CROSS-FUNCTIONAL COLLABORATION

Establish strong relationships with internal sales and marketing teams to amplify program effectiveness.

Foster connections with external partners to enhance in-market collaboration.

Support national and regional brand initiatives, including product launches and promotional events.

Candidate Profile

Proven project management skills with a track record of delivering initiatives from concept to completion.

Experience in presenting and leading training sessions and meetings.

Ability to thrive in collaborative and innovative environments.

Background in collegiate marketing and product sampling.

A valid US Driver's License is required.

Additional Insights

We offer a comprehensive benefits package that includes:

  • Medical, Dental, and Vision Insurance
  • 401k Matching
  • Family Leave
  • Paid Time Off and Holidays
  • Pet, Legal, and Life Insurance
  • Tuition Reimbursement

Red Bull North America, Inc. is committed to equal opportunity employment. All qualified candidates will be considered for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by law.