Digital Marketing Strategist

4 days ago

Milwaukee, Wisconsin, United States Edgeless Beauty Group Full time
About Edgeless Beauty Group

We are a dynamic and rapidly growing team in the beauty and wellness industry, dedicated to providing exceptional experiences for our clients in schools, salons, and spas. Our mission is to create a caring, compassionate, and uplifting environment that fosters growth and success.

Job Summary

We are seeking a highly skilled Digital Marketing Manager to play a pivotal role in managing our brand across various channels, including planning, graphic design, social media, and guest relations. As a key member of our team, you will be responsible for developing and executing comprehensive marketing plans and programs, driving marketing strategy, and maintaining brand consistency and standards.

Key Responsibilities
  • Develop and Execute Marketing Plans: Create and implement comprehensive marketing plans and programs to optimize content for SEO and digital platforms.
  • Drive Marketing Strategy: Dive deep into brand audience insights, offers, KPIs, and brand standards to drive marketing strategy and make data-driven decisions.
  • Utilize Digital Advertising: Utilize digital advertising and identify opportunities to enhance performance and reach.
  • Maintain Brand Consistency: Maintain brand consistency and standards across our website, email campaigns, collateral materials, communications, events, and social media platforms.
  • Create Engaging Content: Create engaging daily social media content, including photos and videos, to connect with current and potential customers.
  • Monitor and Track Marketing Efforts: Monitor and track all marketing efforts, regularly reporting to peers and leadership, and making necessary adjustments.
  • Collaborate with Creative Director: Collaborate with the associate creative director to design all internal and external collateral, including promotions, special events, flyers, posters, blog posts, vlogs, and podcasts.
  • Launch New Products and Services: Develop a comprehensive strategy to successfully launch new products, services, and team members.
Requirements
  • Minimum 3 Years of Experience: Minimum of 3 years of experience in digital marketing and strategy, with a proven track record of successful campaigns.
  • Education and Skills: Bachelor's degree in Marketing, Journalism, Graphic Design, or a related field, with a focus on creating engaging digital content. Proficiency in SEO best practices, content optimization, and digital content creation.
  • Technical Skills: Experience in managing and growing social media channels, strong graphic design skills, and familiarity with podcast and vlog production, including scripting, recording, and editing.
  • Soft Skills: Ability to work collaboratively in a fast-paced environment, excellent communication and presentation skills.

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