Brand Engagement Specialist

2 weeks ago


Milwaukee, Wisconsin, United States Red Bull Full time
Company Overview

As a pivotal member of the Brand Marketing team, you will report directly to the Brand Marketing Manager (BMM) and take charge of local sampling and collegiate marketing strategies. Your role will be essential in promoting product trials, enhancing sales, and fostering brand loyalty through our Student Marketeer (SM) initiative. This program is crucial to our marketing approach, where you will mentor Student Marketeers to embody our global brand and effectively communicate the essence of Red Bull and our campaigns within the collegiate environment.

Role Responsibilities

TEAM LEADERSHIP

Recruit and lead a vibrant team that reflects our brand ethos.

Design and implement training sessions and resources to empower Student Marketeer teams.

Deliver constructive coaching to enhance team performance.

Encourage Student Marketeers to generate innovative ideas that boost product trials, support sales, and engage consumers.

Conduct frequent market visits with Student Marketeers to provide guidance and support.

DRIVE TRIAL AND ENHANCE BRAND PRESENCE

Collaborate with your Brand Marketing Manager to develop a tailored strategy aimed at increasing product trials and brand visibility.

Oversee local resource distribution (e.g., budgets, products, hours) aligned with strategic goals.

Engage in regular market assessments to gain insights into local consumer behavior and identify growth opportunities.

Explore new avenues beyond current initiatives to attract new consumers.

Evaluate and strategize against program objectives to ensure successful execution.

COLLABORATIVE ENGAGEMENT

Establish strong connections with internal sales and marketing teams to amplify program effectiveness.

Forge partnerships with external teams to enhance in-market collaboration.

Assist in national and regional brand initiatives (e.g., product launches, brand events).

Candidate Profile

Proven project management skills with a track record of executing projects from concept to completion.

Experience in delivering presentations and facilitating training sessions.

Demonstrated success in collaborative and innovative settings.

Background in collegiate marketing and product sampling.

A valid US Driver's License is required.

Additional Insights

Our comprehensive benefits package includes:

  • Medical, Dental, and Vision Insurance
  • 401k Matching
  • Family Leave
  • Paid Time Off and Holidays
  • Pet, Legal, and Life Insurance
  • Tuition Reimbursement

Red Bull North America, Inc. is committed to equal opportunity employment, ensuring that all qualified candidates receive consideration without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by law.



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