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Content Marketing Strategist

2 months ago

Milwaukee, Wisconsin, United States Rite-Hite Full time
Categorie di Lavoro: Orario: Tempo pieno Descrizione del Lavoro:

FINALITÀ E AMBITO

Questa posizione è responsabile di dare vita alle proposte di valore attraverso narrazioni e piattaforme di messaggistica in media digitali e stampati ampiamente utilizzati. Ciò include la creazione del testo e del design creativo per tutte le comunicazioni esterne e la collaborazione con agenzie esterne per bilanciare il carico di lavoro interno ed esterno. Questo ruolo è misurato sulla consegna puntuale dei progetti, sull'utilizzo del contenuto da parte del team di distribuzione e dei clienti, sulla forza e semplicità del contenuto per persuadere i clienti ad agire, sul valore aggiunto allo sviluppo dei piani di marketing e sull'incorporazione di idee creative per elevare continuamente il marchio Rite-Hite.

COMPITI E RESPONSABILITÀ ESSENZIALI

Per svolgere con successo questo lavoro, un individuo deve essere in grado di eseguire ciascun compito essenziale in modo soddisfacente.

  • Supporta la definizione e la manutenzione delle linee guida del marchio Rite-Hite a livello di prodotto.
  • Sviluppa e progetta contenuti di marketing esterni semplici, coinvolgenti e accattivanti (ad es. E-mail, brochure, video, newsletter, infografiche, casi studio, post sui social media) in collaborazione con il responsabile del prodotto e il piano di marketing.
  • Crea contenuti che persuadono i clienti target ad agire e migliorano la capacità del team di vendita di vendere in modo più efficace, efficiente e sicuro.
  • Propone regolarmente idee creative da considerare come parte delle consegne del piano di marketing.
  • Supporta la trasformazione della proposta di valore dal marketing di prodotto in una piattaforma di messaggi coerente e convincente, scrivendo il testo e creando il design per una varietà di media, inclusi strumenti di vendita, sito web, video, ecc.
  • Collabora con il team di analisi e di eccellenza operativa per comprendere l'utilizzo del contenuto creato.
  • Adatta i contenuti ai profili target identificati nel piano di marketing e garantisce un tono comune e coerente in tutte le comunicazioni esterne di Rite-Hite.
  • Supporta la creazione di messaggi e visivi per fiere e mostre.
  • Collabora con agenzie esterne per bilanciare il carico di lavoro e supportare i contenuti prioritari nei piani di marketing.
  • Mantiene un tracker di carico di lavoro trasparente e prioritario per una chiara visibilità sullo stato dei progetti in qualsiasi momento.
  • Crea e gestisce un archivio comune e la denominazione dei file per le risorse di marketing digitale.
  • Collabora con i partner delle pubbliche relazioni per creare comunicati stampa, white paper, infografiche, articoli, ecc. allineati ai temi di marketing prioritari.
  • Facilita le revisioni interne e le approvazioni dei contenuti prima della finalizzazione.
  • Esamina i contenuti rivolti all'esterno con il team legale per garantire il giusto equilibrio tra messaggi di marketing audaci e rischio aziendale.

ISTRUZIONE E/O ESPERIENZA

  • Laurea in Marketing, Business o simili richiesta.
  • 2+ anni di esperienza correlata in comunicazioni di marketing, pubblicità, design creativo, marketing o campo correlato.
  • O combinazione equivalente di istruzione ed esperienza.
  • Strumenti creativi Adobe o equivalenti.
  • Esperienza nel marketing di prodotto B2B attraverso l'intero ciclo di vita preferita.

REQUISITI DI CONOSCENZA / COMPETENZA

Il candidato ideale dimostrerà:

  • Capacità di lavorare e comunicare con colleghi di diverse aziende e funzioni di supporto.
  • Eccellenti capacità di comunicazione orale e scritta.
  • Forti competenze in design creativo, copywriting e gestione dei progetti.
  • Esperienza dimostrata nello sviluppo, misurazione e miglioramento di contenuti e design creativo ad alto impatto come parte di programmi di marketing.
  • Deve essere in grado di pianificare, organizzare e dare priorità al lavoro per rispettare le scadenze.
  • Fino al 10% di viaggio potrebbe essere richiesto.

RESPONSABILITÀ SUPERVISORIE

  • Questo ruolo non ha report diretti.
Informazioni Aggiuntive sul Lavoro

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Descrizione dell'Azienda:

Rite-Hite è il leader globale nella produzione e distribuzione di attrezzature per dock di carico industriali e porte. I nostri prodotti innovativi e la nostra organizzazione di vendita di classe mondiale garantiscono una crescita solida e costante, sia per la nostra azienda che per il nostro personale. Siamo sempre proiettati verso il futuro per sviluppare nuovi prodotti e servizi innovativi per migliorare la sicurezza, la sicurezza e la produttività dei nostri clienti.

Offriamo:

Rite-Hite offre una retribuzione competitiva e un pacchetto di benefici completo con copertura medica, dentale e visiva insieme a vita e congedo medico retribuito. Offriamo anche un piano di risparmio per la pensione che combina 401(K) con un contributo dell'azienda e condivisione dei profitti. Festività retribuite, ferie e fino a cinque giorni personali/malattia retribuiti all'anno completano il pacchetto.

Rite-Hite è un datore di lavoro che offre pari opportunità/azione affermativa, offrendo un ambiente di lavoro privo di droghe per i nostri clienti e dipendenti.