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Head of Marketing Operations

2 months ago


Milwaukee, Wisconsin, United States Edgeless Beauty Group Full time
Position Overview

Salary: Competitive

Edgeless Beauty Group is on the lookout for a skilled and innovative Marketing Director to spearhead our marketing initiatives. In this pivotal role, you will manage various facets of marketing, including visual design, team leadership, and direct involvement in promotional campaigns. Your expertise will be essential in crafting and implementing our marketing strategies to enhance brand visibility, engagement, and revenue.

Key Responsibilities:

  1. Strategic Marketing Leadership:
    • Formulate and execute comprehensive marketing plans to fulfill business goals.
    • Work closely with executive leadership to ensure marketing efforts align with organizational objectives.
    • Perform market analysis to uncover trends, opportunities, and consumer preferences.
  2. Visual Design and Brand Management:
    • Produce visually appealing graphics for both digital and print media, adhering to brand standards and utilizing design software such as InDesign and Photoshop.
    • Oversee the design workflow from initial concept to final output, ensuring high-quality results that align with brand identity.
    • Supervise the creation of marketing materials, advertisements, and promotional content, maintaining consistency in design and messaging across all platforms.
  3. Team Leadership:
    • Guide and develop a team of marketing professionals.
    • Effectively delegate responsibilities, manage workloads, and ensure team alignment with project timelines and objectives.
    • Conduct performance evaluations on a quarterly basis.
  4. Campaign Coordination:
    • Design and implement integrated marketing campaigns across multiple channels, including digital media, social platforms, email outreach, traditional advertising, SEO, and websites.
    • Track campaign performance, analyze data, and refine strategies to maximize return on investment.
    • Collaborate with cross-departmental teams, such as sales and product development, to synchronize campaign messaging and goals.
  5. Content Development and Copywriting:
    • Create engaging and persuasive content for marketing materials, websites, social media, and other platforms.
    • Ensure uniformity in brand messaging and tone across all communications.
    • Stay informed on industry trends and best practices in content marketing and copywriting.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Graphic Design, or a related field (Master's degree preferred).
  • At least 15 years of proven experience in a senior marketing capacity.
  • A strong portfolio demonstrating graphic design expertise, creative campaigns, and successful marketing projects.
  • Exceptional leadership, communication, and interpersonal abilities.
  • Strategic mindset with a data-driven approach to decision-making.
  • Capacity to manage multiple projects, prioritize tasks, and meet deadlines in a dynamic environment.

If you are a forward-thinking marketing leader eager to make a significant impact in the beauty sector, we encourage you to consider this opportunity with Edgeless Beauty Group.