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Brand Engagement Specialist

2 months ago

Milwaukee, Wisconsin, United States The Panaro Group LLC Full time

The Panaro Group LLC - Brand Engagement Specialist Position

The Panaro Group LLC is an innovative organization committed to providing a diverse range of appetizing and health-conscious snack alternatives for those aiming to support a balanced lifestyle. Our vision revolves around facilitating healthy snacking options that do not sacrifice flavor or nutritional integrity. We invite you to join our team as a Brand Engagement Specialist, where you will significantly influence our brand's visibility and connect with our target audience.

In the role of Brand Engagement Specialist at The Panaro Group LLC, you will work closely with our marketing team to strengthen our internal marketing initiatives and design creative promotional content. This position presents a remarkable opportunity to collaborate with influential leaders within the company, gaining insights and contributing to our strategic goals.

Key Responsibilities:

  • Partner with external marketing agencies to bring marketing operations in-house
  • Develop and produce marketing materials from concept to execution
  • Formulate comprehensive marketing strategies that align with our business goals
  • Oversee and refresh the company website with compelling content
  • Build a robust brand identity and ensure consistent messaging
  • Support the creation of sales presentations and marketing collateral for product distributors
  • Enhance social media engagement to elevate brand awareness
  • Coordinate marketing activities for various events

Additional Responsibilities:

  • Manage incoming communications and organize meetings
  • Provide administrative assistance to senior management
  • Support various initiatives across sales and production teams

Requirements:

  • A minimum of 4 years of experience in marketing, ideally within the food or consumer goods industry
  • A degree in marketing is preferred
  • Proficiency in MS Office and other key marketing applications
  • A proactive, solution-oriented mindset
  • Ability to work under deadlines and focus on achieving objectives
  • A strong interest in health promotion and nutrition
  • Self-assured, organized, and capable of working independently
  • Ability to juggle multiple projects effectively

All shared information will be handled confidentially in accordance with EEO guidelines.