Vertical Marketing Manager
3 days ago
Veriforce LLC is a leading provider of comprehensive workforce management solutions, specializing in contractor and employee qualification and safety compliance.
Our innovative technology platform and industry expertise enable organizations to streamline compliance processes, mitigate risk, and ensure the safety and competence of their workforce.
We are committed to excellence and customer success, and our Vertical Marketing Manager will play a critical role in driving growth within targeted sectors.
Key Responsibilities:- Develop and execute marketing strategies for assigned verticals, including North American energy, utilities, and municipalities.
- Partner with Sales and SDR teams to ensure accurate tracking and attribution of marketing programs and spend.
- Conduct landscape analysis and customer research to uncover new opportunities and trends, creating impactful campaigns and improving the customer journey.
- Take ownership of the full marketing funnel, from top-of-the-funnel acquisition to closed revenue.
- Optimize initiatives to maximize lead generation, conversion rates, and customer retention, adjusting strategies as needed.
- Significant industry-specific experience in vertical product marketing or related roles within sectors such as North American energy, municipalities, utilities.
- Proven success in managing projects and creating effective revenue-driven marketing campaigns within specified verticals.
- Advanced proficiency with SEO, SEM, digital and traditional advertising, events, social media, marketing automation platforms, CRM systems, analytics tools, and website optimization.
- Technical proficiency in data analysis, Excel modeling, campaign tracking, and performance measurement.
- Minimum of 5+ years of experience in innovative marketing, sales operations, or product marketing in SaaS, with a focus on specified verticals.
- Strong leadership, communication, and cross-functional collaboration skills.
- A mission-driven company committed to helping bring workers home safe every day.
- A global team with colleagues and customers across North America and overseas.
- A great place to work, with a culture that values excellence and customer success.
- Competitive benefits, including 100% paid employee medical and dental insurance, monthly contributions to Health Savings Accounts, and a 401(k) match that is immediately fully vested.
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