Senior Marketing Specialist

7 days ago


Salt Lake, Utah, United States Nuvia Dental Implant Center Full time
About the Role

We are seeking a highly skilled Digital Marketing Strategist to join our team at Nuvia Dental Implant Center. As a key member of our marketing team, you will be responsible for developing and executing innovative Google Ads strategies to drive business growth and maximize return on investment.

Key Responsibilities
  • Campaign Development and Optimization: Develop, manage, and optimize Google search campaigns to achieve maximum return on ad spend (ROAS) and minimize cost per qualified lead.
  • Data Analysis and Insights: Conduct thorough data analysis to continuously improve ad targeting and conversion rates, ensuring campaigns meet performance goals.
  • Collaboration and Budget Management: Collaborate with the marketing team to determine budget allocation, ensuring campaigns are executed within budget and achieve desired financial outcomes.
  • Performance Monitoring and Reporting: Monitor and report on campaign performance, providing actionable insights to enhance strategy and achieve company objectives.
  • Industry Trends and Innovation: Stay up to date with industry trends and innovations in digital advertising to implement cutting-edge strategies.
Ideal Candidate Profile
  • Expertise in Google Ads: 5+ years of expertise in Google Ads, including campaign creation, optimization, and management.
  • Analytical Skills: Strong analytical skills to interpret data and improve ad performance.
  • Problem-Solving and Creativity: Data-driven, detail-oriented, and always looking for ways to enhance campaign effectiveness. A creative problem solver who enjoys experimenting with new ad strategies.
  • Communication and Collaboration: Strong communication skills and a willingness to share insights with the team.
Success Metrics
  • ROAS and Cost per Qualified Lead: Success will be measured by your ability to consistently achieve and maintain target ROAS and cost per qualified lead.
  • Budget Management and Performance: Develop strategies that effectively balance budget constraints with performance goals, ensuring optimal campaign outcomes.
  • Campaign Effectiveness: Demonstrate a clear understanding of campaign effectiveness through regular reporting and actionable insights.
Benefits
  • Competitive Compensation and Career Growth: Competitive pay with career growth opportunities in a fast-growing company.
  • Comprehensive Benefits Package: Health, dental, vision, life, and 401k benefits packages for you and your family.
  • Work-Life Balance: 12 paid holidays and 12 paid personal days off every year.
  • Flexibility and Autonomy: Flexibility to work from home/remote.
  • Performance-Based Incentives: Attractive performance-based incentives.
  • Creative Freedom: Freedom to develop creative marketing strategies and test new ideas.


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